Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year. trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Tomorrow People

MARCH 30, 2021

In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? You can do this in a range of ways, from simple thank-you emails recognising their commitment, to a loyalty program that rewards returning customers. That is a functional thing that goes without saying.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

B2B Technologies

JULY 9, 2023

B2B Technologies has a legacy of delivering ground-breaking software tools that have earned industry recognition from experts like The Gartner Group, and a long-standing history as a Microsoft Cloud Partner. This deal brings together the best minds in the industry, and I expect it to result in heightened value for all our clients.”

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. According to a report by Gartner, here are the areas where businesses are currently leveraging generative AI, or where they plan to: 4.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. The Big Attrition The high turnover rate in the sales industry is causing significant disruption for businesses, as 40% of buyers and salespeople are constantly switching jobs. Sales have become virtual and digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. Adapting messages to roles and histories.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

nDash

JULY 30, 2021

Even though the pandemic has changed the way we work, that doesn’t mean there aren’t still opportunities to network, learn, share, and connect with other marketers in the industry. Registration fees range from $799 to $1,499 for walk-up registrants. 6: Gartner Marketing Symposium|XPO. Host: Gartner.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Michael, do you know the invention of the bicycle actually predicted the death of the book industry? an information technology research and advisory company.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Michael, do you know the invention of the bicycle actually predicted the death of the book industry? an information technology research and advisory company.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. Doing so, she states, turns it from unstructured words into actionable insights.

CMO 100

CMO Gartner Brand Identity Branding 100

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Exo B2B

FEBRUARY 7, 2024

B2B influencers are often industry experts, leading thinkers. They help shape opinion and trends within the industry. They can also be an industry expert, a former customer in a crucial role at a prestigious company, an advisor to an industry association, or a professor at a university or technical college.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. Organizations who have trust in their MMM also report higher growth compared to their industry peers.

Marketing Mix 104

Marketing Mix Marketing Attribution Lead Ranking Planning 104

Envy

MARCH 11, 2019

Sophos are cyber security veterans, involved in the industry since 1985. Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. Gartner analysts are a revered bunch, and for a good reason. Twitter: @nakedsecurity.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Litmus

MARCH 31, 2022

McKinsey says companies that use a personalization marketing strategy may see a revenue lift that ranges from 5% to 25%, depending on the industry. In fact, a study by Gartner reveals that 63% of digital marketing leaders are struggling with personalization. What is personalized marketing?

Personalization 83

Personalization Work Management Marketing Management Paid Search Agency 83

Hubspot

MARCH 23, 2021

Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Marketing Budget Percentage by Industry [2021 Data].

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

6sense

NOVEMBER 9, 2021

This technology has been tried and proven and is delivering value in a range of use cases across a wide variety of industries – but what’s the future of AI in enterprise applications? It’s now generally accepted that artificial intelligence (AI) has graduated from an emerging technology to a mainstream tool.

Marketing AI 48

Marketing AI Lead Ranking Budget Programs Long Tail Marketing 48

Envy

JANUARY 14, 2019

You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. Panel discussions will focus on a range of topics including cryptography and the future of data protection. So here’s a list of our all-time favorites.

Trade Show 113

Trade Show Gartner Conference Work Management 113

B2B Marketing Directions

NOVEMBER 6, 2022

Respondents were drawn from a range of industries, company sizes and job roles. Half of the respondents were concentrated in two industries - technology/IT/software/hardware and agencies (content marketing, advertising, digital, PR, etc.). Recent research by Gartner produced similar results.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickDimensions

NOVEMBER 16, 2022

This methodology is what Gartner calls Solution Exploration : . This is a key point in the evolving B2B buying process we are seeing within the industry, and it shouldn’t be overlooked. . Providing the right information to buyers at the right time, making the selling process much easier” .

Buy 97

Buy B2B Budget Programs B2B Sales 97

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. And there are a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Engagio

OCTOBER 1, 2021

Attribution has held a place in B2B for years, with a few attribution models being used widely enough to become industry standards such as First Touch, Last Touch, Equal Touch and U-Shaped models. Gartner, When and How to Use Rule-Based Marketing Attribution Analysis. Aligning Around a Common Goal. measurement arsenal.”.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Madison Logic

MARCH 23, 2023

Cybercriminals specifically targeted the healthcare industry, hacking patient information and electronic health records. Gartner finds that 60% of CISOs will establish partnerships with key executives in sales, marketing, and finance in cybersecurity matters. billion in 2023. Non-IT stakeholders are also included in the conversation.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Smarte

FEBRUARY 4, 2022

Gartner measures the average financial impact of poor data on businesses at $9.7 Dependency on poor quality data can lead to: Loss of reputation that can range from minor damages to major public relation disasters. Up-to-date contact information, industry trends, customer activities, etc. Bad Data Hits Hard at the Base.

Gartner 52

Gartner Public Relations Validation Analysis 52

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. Samsung rose to the occasion with quick adaptation of Android ecosystem and successfully rivaled with Apple for domination in the industry.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Hubspot

JANUARY 27, 2020

While many of the major emerging technologies are getting more accessible, you could also still be wondering, "Which might be worth investing in for my industry specifically?" 42% of people who use a VR headset at least monthly say they used a mid-range device such as the Google Daydream or Samsung Gear VR. GlobalWebIndex ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Albacross

DECEMBER 16, 2021

According to Gartner , most B2B buyers only spend 5% of their time interacting with sales, and most likely, you won’t be the only provider they are evaluating. Get strategic information about high-intent accounts – company name, industry, revenue, top website activity, and more. Efficient B2B Sales Outbound is All About Timing.

Conversion 52

Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

Directive Agency

APRIL 21, 2023

Directories like Gartner Digital Markets sites (Capterra, GetApp, and Software Advice) and Clutch offer vendors the option to bid in a CPC auction to rank higher on a category page. To determine whether it’s right for you, use this handy PPC calculator by Gartner Digital Markets to calculate your max CPC. or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Industry blogs and news websites. LinkedIn groups.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. Lydia Leong. He’s the author of the first “Dr.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Only B2B

AUGUST 31, 2017

There are reasons why outsourcing became such a huge hit in other industries. According to Gartner Marketing Organizational Design and Strategy Survey. Outsourcing does offer a range of benefits and we will share the top 5 with you. Top 5 (and compelling!) reasons to outsource your B2B marketing today.

Paid Search Agency 123

Paid Search Agency Gartner Budget Programs Fulfillment 123

Martech

SEPTEMBER 16, 2022

A wide range of tools and platforms exist to help businesses create, distribute, target and measure the content they create. Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience. Globally, the content marketing industry is projected to reach 9.6

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Zoominfo

FEBRUARY 10, 2022

A Gartner survey conducted in early January 2022 found that: 44% of companies delayed or changed reopening plans 27% of executives said that they would push back reopening plans or close locations they had reopened. Now, over a month into the new year, where do return to office plans stand?

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. We clinched the #1 position across 36 Grid reports, ranging from sales engagement to AI, and catering to businesses of all sizes. out of 5 from 207 reviews (as of December 2023). .” — Robert D.,

Gartner 64

Gartner Peer-to-peer Work Management Marketing Management 64

Martech

JANUARY 25, 2022

Organizations of all sizes can take advantage of CRM’s wide range of benefits, including: Improved information organization. There are a variety of CRM formats available — cloud-based, on-premise, industry-specific, etc. — There are also certain industries that use CRM systems more than others due to their innate compatibility.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Golden Spiral

APRIL 18, 2019

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. podcasts, webinars, publications, and industry research materials. Industry Reports. reports covering a range of security challenges and topics. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102