Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Customer Testimonials from Gartner Peer Insights. Innovation.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. No other tool will deliver the same type of ROI to your business. and/or its affiliates and are used herein with permission.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Marketing Insider Group

SEPTEMBER 28, 2021

Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Created “statements of value” for each customer to proactively communicate ROI to stakeholders. Designed repeatable processes to scale these efforts quickly.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Marketing Insider Group

APRIL 26, 2021

Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. This can help you fill gaps and cost-effectively strengthen your team. Less stress. Higher inclusivity.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Gartner 45

Gartner Tools B2B Sales Comparison 45

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. The following three steps will help you get from sending all of your leads to sales to a high quality lead operation that improves your marketing ROI.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Walker Sands

AUGUST 8, 2022

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. As noted by Gartner, the story typically ends with a lack of utilization and an inevitable lack of value. Business email address Subscribe Processing. Get MarTech!

Enterprise Management 111

Enterprise Management Marketing Automation Services Budget Programs Gartner 111

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. First, map out every step.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. They also incorporate functions that help marketing collaborate with sales.

Digital Asset Management 98

Digital Asset Management Enterprise Management Work Management Marketing AI 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. The market research you’ve performed will also help you develop new goals and navigate old ones.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Only B2B

MARCH 6, 2024

Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions. This process involves assessing a lead’s fit for your offerings based on specific criteria. Marketing Automation: According to Marketo, marketing automation can generate an average ROI of 5800%.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. Gone are the days of complex opt-outs.

Outreach 110

Outreach Effectiveness CAN-SPAM Domain 110

DiscoverOrg

FEBRUARY 21, 2019

Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing. This is primarily because they lack formal practices to drive the ideation process.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? Of a survey conducted by the Content Marketing Institute , the answer is that ROI isn’t tracked for four main reasons. .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Martech

MARCH 14, 2022

If you’re in the process of procuring one of those things, stop. I’m talking about a martech stack designed and implemented to help you create remarkable customer experiences, do more work in less time, and achieve your primary business and marketing goals. Ways of working: People and processes .

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Zoominfo

FEBRUARY 23, 2023

Monitoring According to Gartner, 42% of data and analytics leaders aren’t assessing, monitoring, or measuring their data governance efforts. Changes As data evolves over time, data governance teams must find ways to adapt processes to maintain the accuracy and reliability of data. How Does Data Quality Affect Data Governance?

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Top Rank Marketing

FEBRUARY 26, 2024

We’re here to help you make the right decision. Meanwhile, the tech buying process tends to be laborious, involving a high number of stakeholders and lengthy cycles. A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Ad Agencies Allocation 99

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Outreach 123

Outreach Email Marketing Optimization Lead Scoring 123

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Processing. Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Get MarTech!

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

6sense

MAY 6, 2020

PTC (NASDAQ: PTC) has been recognized as a SiriusDecisions Program of the Year winner for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense , Drift , and People.ai. as the central components of their ROI Engine technology stack. About PTC (NASDAQ: PTC).

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

ANNUITAS

NOVEMBER 29, 2023

Add to this many CMOs fail to conceive their role in terms of building a sustainable, perpetual Growth Engine for their organization; they fail to see go-to-market as an optimizable process; and while the frequently ‘do’ talk a lot about personas and customer journey, they fail to perceive their critical role in optimizing DX.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SalesIntel

DECEMBER 27, 2021

Various processes of lead generation and lead nurturing are followed to aid in this process. Most marketers jump into the lead nurturing process without adequate research. SalesIntel makes the research process easier with its firmographics and technographics to find, segment, and personalize content for leads.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40