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Tomorrow People

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

You want to help your audience learn, grow, and solve difficult problems. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. Interesting post: "10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress".

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8 ways to drive better results from your product launches

Tomorrow People

To help create yours, we’ve gathered eight practical ideas meant to drive better results from your B2B product launches. A product or service that helps people save time, save money, or make tasks easier provides value. At this point in the process that story might seem simple or obvious to you. Magazine ). That’s the key.

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6 tips to increase product feature adoption

Tomorrow People

Therefore, it’s important for companies to make this process as seamless as possible. After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase.

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How does a company stand out in an existing market?

Tomorrow People

Having a sustainable competitive advantage can help. Therefore, company leaders must build barriers that can help them withstand repeated competitive assaults and make them stand out. These sources are additive and work together to help you gain a competitive position in an existing market. This is where SCA comes in.

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5 tips for a successful go-to-market strategy

Tomorrow People

This allows you to look for opportunities that will help you stand out. A common framework to use is Porter’s Five Forces Model , a strategic planning tool which—if used correctly—can help you predict how much competitive power you’ll have once you enter the market with your new offering. However, this isn’t enough on its own.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

If your startup will be seeking seed funding, having a documented plan can help your organisation secure and attract investors down the line. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). Using a wide variety of sources (e.g.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

If your startup will be seeking seed funding, having a documented plan can help your organisation secure and attract investors down the line. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). Using a wide variety of sources (e.g.