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KoMarketing Associates

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Average visit duration.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

It can help marketers know what to focus on in a time of uncertainty and upheaval. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process. Simply making purchasing easier might help our buyers out a lot. Many things have changed in the last few years.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.