[Gartner, Help] B2B content marketing sans budget or bandwidth – hmm!
    Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. Instead of going through the time-intensive process of creating brand new content, why not start by optimizing what you already have? There are finance, logistics and service people, executives and management people who could be involved in the purchase process as well.
    [Gartner, Help] The Secret Formula for a Marketing Budget
    A Gartner/CMO Magazine report from 2015 showed major public companies spend more than 10 percent of their total revenue on marketing. Lou Covey , principal of Footwasher Media Agency , has decades of experience helping clients solve this exact problem. In this article , he shares two simple equations that can take a lot of the guesswork out of the process. Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle.
    [Gartner, Help] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Marty McFly is on a mission to help you get the girl of your dreams. Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . It is a multi-step process targeting a pre-defined audience to introduce your brand as the right solution for their problems. . It lets people know who you are and what you can do to help them. .
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Gartner, Help] What Are the Benefits of Advertising in Account-Based Marketing?
    Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. According to Gartner, on average there are eight to ten stakeholders involved in a technology decision-making process or complex sales cycle. Then, as accounts move through the sales funnel, you can automatically continue to display role-specific messaging based on where they are in the sales process.
    [Gartner, Help] 3 Reasons Why B2B Businesses Are Failing to Take Advantage of AI (And How To Be Different)
    In fact, it’s part and parcel of of the way narratives develop around emerging technologies, as Gartner’s Hype Cycle illustrates. Even moving away from the absurdity of AI fiction, it’s hardly helpful that nearly every second article on AI is about chatbots — something the vast majority of B2B companies have little use for, let alone a hefty budget to spend on.
    [Gartner, Help] Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
    She cites the 2016 Gartner Spend Surve y which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. Andrew Bartels, Forrester Research analyst and lead author of the report is quick to point out , however, that while the "growing tech-saaviness of business leaders and the wider availability of cloud solutions does mean that business leaders are playing a bigger role in the front end of this process.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Gartner, Help] How to Maximize Your Inbound Strategy
    We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. We have to nurture them through a decision-making process (the buyer’s journey).”. “We The psychographic information is more in depth and goes into things like buying behavior, decision-making processes, and things of that nature. Do you need help with this step? We have a short video to help you get you started.
  • ACT-ON  |  WEDNESDAY, MAY 31, 2017
    [Gartner, Help] The Importance of Personalization in the B2B Buying Journey
    Now imagine that after visiting one vendor’s homepage — in the process of simply gathering information — you’re immediately hit with a message that says, “Fill out this form to speak to one of our salespeople!”. Real-time personalization helps you understand each of your prospects at the individual and the account level so you can provide them with the most relevant content to help guide them along their journey.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Gartner, Help] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action. If you’re not convinced, here are five stats that’ll help you understand the rise of artificial intelligence. In Gartner’s hype cycle , which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top.
  • THE ROI GUY  |  THURSDAY, MAY 18, 2017
    [Gartner, Help] Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
    According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process. Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people.
    [Gartner, Help] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    This helps all of us better understand the reality of modern marketing technology operations and learn from each other. Of course, Aprimo is at the heart of the marketing operations circle, helping to coordinate and manage activities across all of the other circles. 6 areas to make your martech stack work with people, processes and data. Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards.
  • THE ROI GUY  |  TUESDAY, APRIL 25, 2017
    [Gartner, Help] Gartner: The Importance of Value, not just Benefits
    According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. Instead of a list of your features and benefits, they need help identifying pain points, how your solution aligns to help solve these issues, and the unique business value you can deliver in solving these.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Gartner, Help] 5 Signs the Gap Between Sales and Marketing is Closing
    The introduction of the internet and the digitalization of many businesses and their processes have also acted as a force of attraction between sales and marketing. Communication, data collection, customer overview, marketing campaigns, customer follow-up and many other processes have been modernized thanks to digital technologies. Qualifying leads as marketing or sales-ready has been a complicated business process for many years.
    [Gartner, Help] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite those differentiations we identify 3 universal rules, to help us achieve our marketing goals, whatever they are. Most polished up content, great discounts or even one of a kind products won’t help if it reaches the customer at an inadequate time. Unified cross channel marketing strategy is unmeasurable help in that matter – the process of closing the deal in unbreakable – it just moves from spot to spot.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Gartner, Help] How Personalization Is Changing Content Marketing
    Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. While Gartner’s thesis won’t be tested for another year, there’s no denying that personalization is already having a dramatic effect on how companies do business.
    [Gartner, Help] Is inbound vs. outbound antiquated in an ABM world?
    Gartner predicts that 2017 will be the year the CMO will outspend the CIO in terms of technology infrastructure. The point is: there are thousands of tools to measure the success of your marketing efforts, web traffic, number of leads generated — you name it, you can probably find some piece of software to help measure it. At my own company, our B2B marketing and sales team recently went through the process of switching to allbound.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Gartner, Help] 10 Top B2B Marketing Metrics for 2017
    According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Content metrics should deliver insights that help marketers make strategic, data-driven decisions. Because buyers have access to more information than ever before, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. The latest report by Marketo reveals that 65% of marketers publish content at least once a month.
    [Gartner, Help] THE HACKIES: How leading marketing executives tackle martech
    With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack. Strategy shapes the decision-making process. Rather than having one vetting process for all solutions, they vary their approaches by solution and purpose.
    [Gartner, Help] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.— For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year.
    [Gartner, Help] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue. In his talk The Experience When Business Meets Design, he’ll share how customer behaviors and values are evolving away from the standard for good experiences, and he will help change your perspective to see and do things differently.
    [Gartner, Help] 4 Sales Team Weaknesses that Inhibit Revenue Growth
    Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. According to a study by Gartner, 70% of executive buyers think customer stories and case studies are the best way providers can communicate differentiation they can trust, but only 34% of executive buyers felt sales reps do a good job of communicating business value.
    [Gartner, Help] Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology
    According to Gartner, CMOs will likely spend more on technology than CIOs. Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. The principle of People, Processes, and Technology is not new and aligning these three criteria is essential to the success of every technology deployment. Processes.
    [Gartner, Help] Top Webinars You Should Watch For Marketing Success in 2017
    When we plan out our marketing efforts for each year, I start by thinking about what programs, and more specifically what webinars will help educate our audience. So, to help forward-thinking marketers start their year on the right foot, I’ve compiled our top webinars that can help you navigate the ever-changing B2B landscape. You guessed it – by watching this webinar which helps you optimize emails so they stand out!
    [Gartner, Help] What’s The Future of Account Based Marketing – Q&A with Lattice Engines
    Lattice built a machine learning solution that helps teams understand who their ideal customers were, and then use that profile to make their marketing and sales activities more efficient. This is because ABM is an in-depth process that cannot be ‘solved’ with any one particular software, the way that a traditional lead program could never be supported by just one type of technology.
    [Gartner, Help] Customer Experience is the Most Critical Part of Marketing Right Now
    89% of marketers expect customer experience to be their primary differentiator, according to Gartner. The best marketers in 2017 will concentrate their efforts on reimagining processes and management methods to help their people better leverage software-powered marketing. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience.
    [Gartner, Help] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017. It seems that the companies finding success in digital transformation have realized that manual QA processes conducted by humans are inefficient ways to test software.
    [Gartner, Help] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. We’re also seeing increased use of artificial intelligence to help assess and integrate new data sources. But other segments have gone through this process, and we’ve always seen a sort of gravitational pull towards buying fewer systems that have more features.
    [Gartner, Help] 30 SEO Best Practices for B2B Organizations in 2017
    As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. A helpful tool to help do this is BuzzSumo.
    [Gartner, Help] 5 Steps to Kickstart Your Account-Based Marketing Program
    Most market intelligence solutions, including a complete marketing automation platform with native ABM capabilities, can help your team quickly identify target accounts based on multiple layers of specific criteria, including the characteristics mentioned above. And if you need help determining what those triggers are, some solutions can analyze your existing customer data to highlight trends within your database and provide “look-a-like” accounts to target.
    [Gartner, Help] Blog #6.2: Narrative Storytelling Enhances Sales Performance
    Something is very wrong with this picture, impacting trillions of revenue realization globally due to the noise overload in B2B selling processes and practices. The use of customer data and predictive analytics is on the rapid rise, growing CAGR over 40% according to experts (Gartner, 2016; IDC, 2016) and is no longer solely being leveraged by B2C sellers such as Amazon.com. The role of machine learning will be to automate the data discovery process.
    [Gartner, Help] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Do you need help with planning on when to post on social media? Well, thankfully CoSchedule is there to help you out. DM News's blog wants to help you with content marketing in effective and measurable ways. Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Gartner, Help] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites. G2Crowd is disrupting the traditional analyst quadrants.
    [Gartner, Help] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. Gartner.
    [Gartner, Help] How to Ditch the “Hype” and Achieve ABM Success in 2017
    And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at least some) marketers hit the “Trough of Disillusionment” (I didn’t make that term up, blame Gartner), as they realize ABM can’t carry out lead generation for them, do the laundry, and bring world peace – all at the same time. The thing is, correcting your data and keeping it fresh doesn’t need to be a complicated process.
    [Gartner, Help] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Luckily, there are people like Scott Brinker to help navigate it. ” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” We can’t quantify what went into everyone’s decision-making process.
    [Gartner, Help] 5 Quotes to Recharge Your Marketing
    In Gartner analyst Jake Sorofman’s blog “ Customer Experience Starts with Empathy ,” published March 18, 2015, he calls attention to the fact that your buyers have many things on the line, including their jobs and reputation. Instead of only promoting general solutions, you need to illustrate how your company has helped ease pain points in specific areas. In marketing, we can use this same skill to help us to engage in dialogs with our buyers.
    [Gartner, Help] 6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match
    Both have a great deal in common as solutions whose times have come, in an era in which lead generation professionals find themselves drowning in more “big data” than they can possibly process. While they may not have the creative thinking or intuition human beings possess (yet…), robots are able to process a great deal more information than people can. They’re both well into the Gartner Hype Cycle. Oh yeah, Gartner…).
    [Gartner, Help] Check us out in Gartner’s 2016 Market Guide
    In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Along with detailed vendor descriptions, the guide includes key findings and recommendations to help potential buyers navigate this sometimes complicated market. IKO System was named a Gartner Cool Vendor in 2015.”.
    [Gartner, Help] Check us out in Gartner’s 2016 Market Guide
    In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Along with detailed vendor descriptions, the guide includes key findings and recommendations to help potential buyers navigate this sometimes complicated market. IKO System was named a Gartner Cool Vendor in 2015.”. The post Check us out in Gartner’s 2016 Market Guide appeared first on Sales automation.
    [Gartner, Help] Accelerating the Buyers Journey: Less Features and More Value
    Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. In this phase, it is important to help buyers uncover and illuminate issues they should be paying attention to, educating them on the cost of these challenges and painting a vision of how these issues might be solved.
    [Gartner, Help] Discover Where Your Competitors Are Beating You Online
    You can help do this through trial offers, consultations, first-time discounts, etc. But, companies no longer control the selling process. Buyers now control the selling process. So, the most successful competitors you will face are online providing your ideal buyer with the information they seek and consume throughout their decision-making process. should be made available to your visitors to help position you as the best company and resource to solve their challenge.
    [Gartner, Help] How Technology Marketers Can Reach CIOs
    As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. Your job is to help the not-a-minute-to-spare CIO look competent and keep a firm hold on his job. To do that, you need to help him where he’s weak — building the business case for technological change. Know the CIO and Help Him Know You Too. iii] Gartner.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Gartner, Help] 10 Things You Need to Know About Account-Based Marketing
    To help cut through the ABM noise, we’ve compiled a list of 10 of the most important things to know about account-based marketing: 1. ABM Helps to Loop in All Decision Makers. ABM not only helps companies generate more revenue, it ties marketing directly to closed deals and revenue. In the past, account-based marketing was a tedious, time consuming, manual process. Account-based marketing helps you keep everyone’s purposes lined up and moving forward.
    [Gartner, Help] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. With automated campaigns like trigger-based nurture, web personalization, and retargeting, you can give your customers more of the content they need to keep your brand top of mind and help them evaluate options. Help Your Advocates Advocate.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Gartner, Help] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    It’s a simple process where intentionality is the most important factor. A beacon is more affordable than you think, and there are many experts available to give you insight and help you build a strategy around the technology. The connected kitchen will deliver significant benefits across industries spanning retail, healthcare and insurance, in addition to significantly addressing sustainability issues”, Gartner predicts.
    [Gartner, Help] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    To become a content juggernaut, you have to build a repeatable, scalable process for content creation –and spreadsheets won’t cut it. Marketing content software helps you plan content, meet deadlines, and coordinate teams to create and deliver buyer-centric content across the funnel, and marketing automation enables you to distribute that content to the right people and measure the impact on your target audience, not to mention track how they progress through the buyer’s journey.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [Gartner, Help] From Challenger to Transformer
    According to new research, half of the CEOs surveyed by Gartner expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years. If delegated, the CIOs as next in line to take primary responsibility for the transformation strategy and efforts, according to Gartner.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Gartner, Help] Agency Focus: How Content Marketing is Changing, & How to Measure It
    The Gartner Group has predicted that by 2020 (just three and a half years away), customers will manage 85% of their vendor relationships without ever interacting with a human. Gartner also predicts that by 2018, 20% of ‘business content’ will be authored by machines. I’ve seen some of their work, and recommend you have a strong quality control process, or you’re likely to get exactly what you pay for.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Gartner, Help] Is Predictive Intelligence the Future of B2B Marketing?
    Manually scoring leads, with this helpful guide , can be an excellent introduction to the strategy of fully comprehending customers. This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history. A recent Gartner study concluded that predictive intelligence is a must-have for B2B marketing leaders. In the last century, the world saw a massive revolution of innovation.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Gartner, Help] Getting to the Heart of It: CRM Technology
    TrackVia ) It achieves this by helping to align marketing, sales, and customer service on common goals and shared activity. In other words, it helps your left hand know what your right hand is doing—and those that are handled by your business will be much happier for it. Accordingly, Gartner has predicted that CRM technology will grow to a $36.5 Customers and clients are at the heart of any good business.
    [Gartner, Help] What Is a Marketing Technology Stack?
    The MarTech Conference we recently attended has some specific insights to share on the topic, but overall, the goal of the stack is to simplify processes and to make it easy to monitor and track many different marketing activities. Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Gartner, Help] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    “When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” Many organizations have worked on identifying account characteristics and trigger events that help triage SDR follow-up.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Gartner, Help] What Is a Marketing Technology Stack?
    The MarTech Conference we recently attended has some specific insights to share on the topic, but overall, the goal of the stack is to simplify processes and to make it easy to monitor and track many different marketing activities. Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay.
    [Gartner, Help] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    And Gartner reports that up to 70% of sales leads are not properly leveraged or are completely ignored thus wasting marketing programs dollars. Now that you’re convinced that you need to follow up at the right time to get the better results—and that strong alignment with sales and marketing is going to help you along the way—here are some additional notes to help you close more deals: Don’t be shy —call on VPs or higher.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Gartner, Help] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    In addition to technology itself, the most important changes will always be around the use of technology -- and how the organizations will change processes and make spending decisions in the next several years. It’s also exactly the reason we’re dedicated to helping marketers cross this gap with a performance and attribution solution for the CRM. Andrew : In 2012 Gartner predicted that by 2015, 25% of organizations will have a CDO.
    [Gartner, Help] 5 Ways to Get Your Executive Team on Board With Predictive
    In order to help convince the internal decision makers, your Predictive vendor must provide you with the following resources. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face. SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space.
    [Gartner, Help] 5 Ways to Get Your Executive Team on Board With Predictive
    In order to help convince the internal decision makers, your Predictive vendor must provide you with the following resources. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face. SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space.
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Gartner, Help] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. And those opportunities you thought were progressing through the waterfall / sales process to “wins”? Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6 Percent in 2014 Gartner Forecasts 3.1%
    [Gartner, Help] IoT 2016: Top 100 Influencers and Brands
    First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. For it truly take hold, however, a compelling case needs to be made to employees about how IoT will actually help them learn, grow, and advance, and how they can retain some semblance of control over what data are gathered and how it’s used. Gartner_inc. Gartner. Tax Help.
    [Gartner, Help] The Role of MarTech in Customer Service — The New Marketing
    He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. As Gartner’s Michael Moaz says, “The best phone call is the one that didn’t happen.”. Degnan describes it as a “marriage of forums and peer-to-peer help.”. He understands that the community is only as powerful as the advocates that spend their time helping other customers.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Gartner, Help] Why Customer Experience is the Hot New Thing in Marketing
    According to Gartner Research , “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016“. There are plenty of stories of customers failing to get help via an 800 number, only to go to Twitter or Facebook and get their issue solved within minutes. She couldn’t get anyone to help her on the train, so in desperation, she tweeted to Amtrak about the stifling heat. “The customer experience is the next competitive battleground.”.
    [Gartner, Help] What to expect when you’re expecting #MarTech next month
    Rohit Prabhakar , Head of Digital Marketing Strategy and Marketing Technologies at McKesson , will present Marketing Technology to Enable Customer Obsession — a case study of how McKesson has combined marketing technology, people, and processes in the service of customer obsession through a center of excellence, carefully crafted martech infrastructure, and a strong culture of collaboration across the business. We’re 6 weeks away from the next MarTech conference in San Francisco.
    [Gartner, Help] New Gartner Report: Build Your Digital Marketing Hub
    Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Because marketers have a variety of data sources to contend with, a digital marketing hub must help them connect with the right data that matters.
    [Gartner, Help] Non-Obvious Ways To Manage New Martech Investments In B2B
    In 2012, Gartner predicted that CMOs will spend more IT than CIOs by 2017. It’s a way for marketing leaders to build or build on their technology infrastructure in a way that helps sales, marketing and product. Where are there knowledge gaps that would help your teams make better decisions? Martech can help marketing teams speak the same language as the sales team by using sales metrics to measure marketing performance.
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Gartner, Help] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    In 2012, Gartner made an often-quoted statement about the expected dearth in data science talent. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate. Marketers must assess the process maturity and bandwidth of their team in selecting from data science options.
    [Gartner, Help] 52 MarTech and Marketing Ops Champions You Need to Follow
    Chief Marketing Technologist @Tahzoo | Helping our clients develop, deliver and optimize engaging, relevant and persuasive customer experiences. Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Marketing Operations Strategist | Focused on strategy alignment | Process reinvention | Team building | Marketing technology. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops.
    [Gartner, Help] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. The idea behind the ‘ smarketing’ movement i s that when sales and marketing teams work together, aiming for the same set of goals, the entire process becomes more streamlined and effective. Your assigned marketing technologist would keep up to date with new marketing technology and help the team implement it.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Gartner, Help] Dear CMO, Part 1: Why Your Content Misses the Mark
    What I actually need are compelling solutions and people I trust to help me deliver them.”. And here lies both the problem and the solution that occupied our gathering of CMOs: A lot of content is created for the wrong reasons and by the wrong processes. Addressing these will help to better engage the eyeballs and garner the clicks, shares, engagement, and ultimately conversion in the form of sales.
    [Gartner, Help] The Best Brand Stories Are Born from Integrated Marketing
    Find Your Core Character and Help Them Live Out Their Story. Know what your audience is reaching for and set up a process that allows everyone in the company to help meet those needs. Staying integrated and aligned as a company is an ongoing, iterative process, subjected to shifts and waves. Gartner Analyst Jake Sorofman warns brands to not reveal the seams that hold it together. Think about the most important people in your life. What gives them staying power?
    [Gartner, Help] The Best Brand Stories Are Born from Integrated Marketing
    Find Your Core Character and Help Them Live Out Their Story. Know what your audience is reaching for and set up a process that allows everyone in the company to help meet those needs. Staying integrated and aligned as a company is an ongoing, iterative process, subjected to shifts and waves. Gartner Analyst Jake Sorofman warns brands to not reveal the seams that hold it together. Think about the most important people in your life. What gives them staying power?
    [Gartner, Help] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    To absolve the ad hoc-ness of technology evolution, marketers need to revert back to what they know best: process. Gartner’s The Magic Quadrant Reports. Even as a manager or director at your organization, reviewing these reports and remaining aware of the big players in a given market will help you make informed strategic decisions from a marketing and investment standpoint. Technology covers a wide range of stuff we use today. The smartphone in our pocket.
    [Gartner, Help] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    To absolve the ad hoc-ness of technology evolution, marketers need to revert back to what they know best: process. Gartner’s The Magic Quadrant Reports. Even as a manager or director at your organization, reviewing these reports and remaining aware of the big players in a given market will help you make informed strategic decisions from a marketing and investment standpoint. Technology covers a wide range of stuff we use today. The smartphone in our pocket.
    [Gartner, Help] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. “Purpose helps remove process — everybody intuitively knows where they’re going.”
    [Gartner, Help] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. Throughout the escalation process, each point of contact, or agent, should have the full customer story from every previous customer engagement. Social customer service platforms, like Conversocial , can help put your mind and customer experience at ease.
    [Gartner, Help] Unveiling The Pipeline Marketing Technology Stack
    Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. market share -- about 50% greater than the second largest, SAP ( Gartner ). For example, social analytics help marketers optimize for clicks and views on social, and search analytics help marketers optimize for clicks and views on search.
    [Gartner, Help] Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans
    First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! Is your content ready to help convince buyers that the challenges you address are investment worthy in a constrained spending environment?
    [Gartner, Help] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    According to Gartner, 80% of the world’s data is unstructured. Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.
    [Gartner, Help] TCO is So 1990: TCS is the new TCO
    TCO was first developed in 1987, to help compare the costs of different compute infrastructure. TCO was vital in helping CIOs understand the true costs of not just buying the infrastructure, but owning and managing the systems over their useful lifecycle. Public, Private and hybrid decisions abound, and having a financial model that can help organizations make the right choices is key.
    [Gartner, Help] 7 Essentials of Your B2B Customer Self-Service Strategy
    That is a prediction 1 by analysts at Gartner, Inc. Why simply call your 24/7 operations support a Help Desk? You have the opportunity to brand it in a way that resonates with your customers and makes them feel like it is truly their first point of contact and source of help when they need it. If you cannot support a 24/7 live chat or telephone help system, it’s okay to turn it off and commit to certain business hours when you can provide this service.
    [Gartner, Help] You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
    Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.
    [Gartner, Help] 3D Printing: Marketers’ Next Magic Wand?
    Technically called additive manufacturing (AM), the process is emerging across a number of industries as diverse as health care , fashion , and defense. The main uses of AM revealed by The Gartner Survey include prototyping, product development, and creating new items. With high growth and seemingly unlimited application, there are many possibilities of how this new technology can help business development as well as brand marketing evolve.
    [Gartner, Help] 7 Lessons To Help You Produce Content That Converts
    Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. In this blog, I’ll highlight the seven most important lessons that I wish I had known from the start, with the hope that my insight helps other content marketers create high-value content that coverts. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.).
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Gartner, Help] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    If your business has access to a large database of information, consider what you can do to leverage this insight to help others. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. Consider releasing components of your code as open source to help out the surrounding tech community. By helping the tech community we have gotten back far more then we have given.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2015
    [Gartner, Help] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
    Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.
    [Gartner, Help] 4 Ways B2B Marketers Can Create Raving Brand Advocates
    At Gartner, when they used to come and visit us at KACE, I kind of learned this from the Gartner analyst who said, ‘You guys have great Kethos.’ We help people manage endpoint computers. And it relates back to the ethos and religion to a certain extent, and sports fandom.But in order to have really strong advocate fans, I think it’s super helpful, especially if you’re a challenger brand, to have an enemy.
    [Gartner, Help] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! Help Self-Educating Customers. Gartner Research). This content marketing research indicates customers are counting on content to help them make their decision. What if they had access to better content earlier in their decision-making process?
  • THE ROI GUY  |  THURSDAY, JUNE 11, 2015
    [Gartner, Help] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
    Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. Agents are much better today at explaining the risk adjusted ROI, helping to ease the emotional strain and providing financial justification. So what are you doing to help #SavetheB2BSalesRep?
    [Gartner, Help] The Various Lifecycle Species: Which One Are You?
    Put on your thinking caps and answer me this: What one thing can help you achieve these three things? The answer is a lifecycle process. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) If you are tasked with catalyzing people to engage with your organization, a net new lifecycle process could work for you. Author: Rajiv Kapoor Quiz time!—Put
    [Gartner, Help] A Primer on Sales Competitive Battle Cards
    So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool.
  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Gartner, Help] The Modern Marketer’s Blog Roundup 5/14/2015
    Services like HARO (Help A Reporter Out) let marketers respond to calls for pitches from journalists looking for sources, and can be great opportunities to get press coverage. Find out how to get featured in this helpful post from Heroic Search. Hopefully this post will help remedy some of the obstacles, and illustrate how to use HARO more efficiently. We’re all about B2B marketing here, and love opportunities to help our B2B audience be more successful.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Gartner, Help] 9 Highly Reputable Resources for Compelling Marketing Stats
    To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.
  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Gartner, Help] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar. However it was just a couple of years ago that Gartner blamed growth headwinds on weak US currency. Unfortunately over the past five years Gartner’s growth predictions have been overly optimistic.
    [Gartner, Help] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but anger a lot of customers in the process as you value quantity over quality in your interactions with customers. To help marketers organize this landscape, today we announced the addition of AppCloud Connect. Indeed, according to Gartner, nearly 90% of marketers believe that delivering a world-class customer experience will be the centerpiece of their long-term differentiation.
    [Gartner, Help] The Future of CRM is Customer Engagement
    And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. And then, which is really important in this whole process, they tell their customers what they’re doing. So if you’re an employee of this team, you want to do things to help the team. Gartner is forecasting by 2017 that the market for CRM will be $37 billion. Paul Greenberg.
    [Gartner, Help] Marketing Big Data: Start this Year with a Plan
    You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. After doing thousands of Data Health Assessments we’ve found that on average companies are missing as much as: 70% of the industry data needed for segmentation, nurturing and targeting. 80% of the employee & revenue data needed for routing, targeting & segmentation. 60% of phone to help scale the selling process.
    [Gartner, Help] 37 facts on the future of Social Selling vs. Cold Calling
    89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ). Today’s sales process takes 22% longer than 5 years ago (source: SiriusDecisions). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). Could your business use help doing social selling better ?
    [Gartner, Help] PR Playbook: Earning Your Seat at the Senior Management Table
    However, PR practitioners who understand the bottom-line orientation of the business world make it a priority to connect the dots internally, by explaining and highlighting what role PR has played in helping to produce results – whether those outcomes are measured in lead generation, search engine page rankings, revenue growth, employee satisfaction or customer experience.
    [Gartner, Help] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years. Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics.
    [Gartner, Help] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.
    [Gartner, Help] Why Buying Marketing Technology is Hard: David Raab and Atri Chatterjee Discuss the Obstacles
    ATRI : Technology has changed marketing so profoundly, and with such potential, that Gartner has said that we can expect the CMO, the chief marketing officer, to outspend the CIO and the IT department by 2017. You have additional issues in that you can’t turn to the corporate IT department for help. Then you have all the mechanics of actually managing a selection process, which some IT people are trained to do, but marketers are not.
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