ConvertKit

DECEMBER 28, 2021

It’s all about viewing it as more of a game. Some of your videos might have thousands of views, others, hundreds. A million views on a video? One study from Italy tested out this theory of scientific thinking on business leaders. If something fails, that’s not necessarily a bad thing. So what’s the difference?

Creativity 81

Creativity Youtube Paper Video Marketing 81

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Markempa

AUGUST 19, 2021

Remember, less is more; So start by building personas for your influencers, but remember to clarify your value proposition from the influencer’s point of view by answering the following: Why should I pay attention? Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Biznology

MARCH 16, 2015

Moviegoers clearly preferred the other best movie candidates over “Birdman”, especially “American Sniper,” “The Imitation Game,” and the “Theory of Everything.” for the “Theory of Everything”, 8.0 for “the Imitation Game.” viewers, its lowest rating since 2009. I belong to a film critics group that gave it only a 5.8

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

chiefmartech

JANUARY 10, 2022

The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Another example of aggregation theory in tech stacks is with Automation. But a less appreciated commerce revolution is rising rapidly in B2B now too.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Buzz Marketing for Technology

AUGUST 5, 2014

Greg took over and give us an inside view of how social experiences can be “priceless.” MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising. Sign up for it, or view the schedule of upcoming webinars here.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! million views. This year’s campaign features sideline reporters calling a basketball game while they are joined by the iconic Geico Gecko. The spot pokes fun at the idea of “Color Theory” (i.e. Total Views. Campaign Name.

Paid Search Agency 71

Paid Search Agency Ads Video Marketing Advertising Agencies 71

ClearVoice

NOVEMBER 16, 2019

This space allowed a woman to cultivate her rational, intellectual and aesthetic ideas amid a community firmly principled in a sensitivity and thoughtfulness towards one another, while also challenging her views through rigorous discourse. These weekly gatherings were seen to expand one’s humanistic understanding beyond formal education.

Storytelling 45

Storytelling Curation Demographics Impressions 45

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. The more you can get your company’s views on those specific pain points, the more you become a thought leader with your prospects. Also, not entirely ideal from a demand generation perspective. Data Enrichment.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. The more you can get your company’s views on those specific pain points, the more you become a thought leader with your prospects. Also, not entirely ideal from a demand generation perspective. Data Enrichment.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Engagio

APRIL 25, 2018

Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. both from a scale and strategy point of view. Location: Tabletop Tap House (formerly Jillian’s) | 175 Fourth Street, San Francisco. Marvel Marketers’ Adoption Path. What should you be doing?

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. How many views does a video need to be considered viral? There’s no one number of views that signals a video has become viral.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Adobe Experience Cloud Blog

AUGUST 7, 2018

If you go to a baseball game with a group of ten and post a picture, Facebook can scroll through your contacts, match them to the corresponding profile photo, and tag them in the photo without missing a beat. Gone are the days of manually tagging your friends in your social media posts.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Biznology

SEPTEMBER 14, 2017

Creatives are forced to game the system by sizing their stories very large in case they get stuck. There are a lot of theories as to why productivity growth is down despite a huge increase in available computational power. My view is it is tied to creativity. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Learn More: Is It Time to Rethink Corporate Websites — Again?

Design 69

Design Brand Identity Branding Paid Search Agency 69

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Content Standard

JUNE 22, 2021

Supplementing guidelines with briefs that detail the brand’s key points of view, which solutions ladder up to them, and which internal SMEs a creator can reach out to for more information also helps. I have a theory that word-of-mouth recommendations make marketers feel like they’re making safe bets.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

NuSpark Consulting

DECEMBER 29, 2013

I may decide that a viewed impression on Forbes.com may be more powerful than a clicked impression on a less popular website, especially if clicks bounce and the time on site (Google analytics) is 5 seconds. View Through Conversions. Many networks, like Google and AdRoll, show View-Through conversions in their reporting.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Sprout Social

APRIL 15, 2019

Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. Stopping scrollers in their tracks, video is fair game for just about any business. Encouraging users to save their spot before time runs out, the engagement and views for this ad speak for themselves.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Velocity Partners

FEBRUARY 27, 2019

The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views. I don’t know about you, but I’ve heard very intelligent marketers (and some others) invoke neuroscience to back up their theories, and it’s one of the fastest ways to stimulate my b t receptors. Connecting People.

Brand Identity 73

Brand Identity Branding Advertising Agencies Ethics 73

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. “No one has any idea how many times you’ve viewed it. Much of the press about the release criticized the software , especially in comparison to Google Maps. It’s proprietary.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

KoMarketing Associates

SEPTEMBER 22, 2014

He visited several travel websites that were no help at all, requiring him to fill out a detailed information sheet for a sales lead before even being able to view the page. One company that was successfully able to do this is Panera, who created a game to send out to their customer base through email.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

JANUARY 10, 2019

To dig into this theory, I spoke with Simon Hazeldine , a professional speaker, consultant in the areas of leadership, sales performance and applied neuroscience, and bestselling author of five books, including the one I spoke with him about -- " The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage ".

Lock-In 71

Lock-In Case Studies Work Management Tactics 71

chiefmartech

JANUARY 16, 2017

The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. Having a holistic, network-level view, allows us to understand our surroundings with exponential precision. Moving Forward.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Content Standard

JANUARY 27, 2016

A video of a so-called “mermaid pillow” (read: it’s a pillow with two-toned sequins) can earn 31 million views. Information Gap Theory. That initial success spawned follow-up videos, a game app, and even a toy line. Even a livestream video of a puddle —yes, a puddle—can snag half a million viewers.

Viral Marketing 40

Viral Marketing Cable Content Impressions 40

Marketing Insider Group

JULY 27, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Content Standard

OCTOBER 20, 2017

More than ever as the world goes mad around us, we’re looking back at what we perceive as simpler times: our childhoods, the rose-tinted-glasses view of yesteryear. Read marketing theory, or even some press releases, and you’d be forgiven for thinking it was a cynical, deliberate ploy for brand awareness. Nervous to commit.

Paid Search Agency 69

Paid Search Agency Marketing & Strategy Digital Marketing Funnels Top of Funnel 69

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. But he’s talked to enough sales professionals to see the challenge from their point of view. So they both have their subjective points of view, and it doesn’t necessarily mean that either one is wrong.”. They have different objectives, but by working together, they win games.

Paid Search Agency 56

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 56

Marketing Interactions

MAY 21, 2018

You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. To transform, we need to up our game. Content Operations Gives Your Content Marketing Strategy Legs to Stand On. Content operations can make this change happen.

Cost 69

Cost Content Marketing Automation Services Work Management 69

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. Video Views. . The more blogs and books you read on the subject, the more confused you probably get. Remember, no one went to college to master in social media. We know that. ENGAGEMENT. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors. See how you can start optimizing your landing page copy with Snazzy —for free. Your bounce rate doesn’t mean you failed.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

ClearVoice

OCTOBER 22, 2018

The theory here is that it helps the content become more readable, and helps call out important content that readers would most likely find value in. How often, when viewing content online, are you asked by the author of the content to share it? Highlight and Share. Highlight and Share for WordPress ).

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. Video Views. . The more blogs and books you read on the subject, the more confused you probably get. Remember, no one went to college to master in social media. We know that. ENGAGEMENT. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convert

JANUARY 19, 2022

To understand what this means, let’s play a quick game. In theory, they’ve done everything right—invested in fancy product photography, added product videos and kept the product information succinct. Want to Sell More? Forget the Competition And Optimize Instead. What if the secret to increased sales is to forgo the competition?

Product 52

Product Optimization Tips Paid Search Agency 52