CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . Attribution options (last click, first click, Time Delay, game theory and so on) can be overwhelming.