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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Should you kill that vertical?

RFP 116
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Should you kill that vertical?

RFP 126