CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel.

The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

LeadsRX

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. Program directors looked to Pierre to improve their ratings and improve their brand, and he trained radio sales teams on how to use radio ratings data.

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Seven Strategies to Ensure Your Algorithm Passes the UI Test

Engagio

You’ve created a great algorithm to fuel the AI of your software program. To distinguish yourself from the many accomplished data scientists of today, take one more step: Make sure your teams and customers can find, understand, and take action on the algorithm’s output. Journey Stages.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Use Case A - This sales cycle is short.

RFP 116

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Use Case A - This sales cycle is short.

RFP 126

SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. Attribution: “An Attribution Journey” by Adam Proehl. >>Back to top.