Content4Demand

OCTOBER 1, 2020

It really shows how influential marketing and branding tactics can be in the decision-making process. She shares a variety of quick and easy tutorials to help me up my design game on social media. But she also fulfills my need for deeper analysis by delving into color theory and other fascinating topics. original sound - Plai.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Know when the data you’ve compiled is significant enough to prove your theories. Document new tactics and share your findings with multiple teams in your company.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

MARCH 8, 2016

WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. B2B marketers are connecting the dots.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. The Von Restorff Effect When it comes to marketing, the whole name of the game is ensuring you stand out from the crowd. Standing out from the crowd makes your product, service, and brand more memorable.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Zoominfo

MARCH 15, 2018

Although simple in theory, content marketing is a lot easier said than done. Today, we teach you how to avoid this situation with four easy tactics to manage your prospects’ expectations. 3. 9 Outside the Box Lead Generation Tactics That Work. If you’re looking for more creative lead generation tactics, keep reading!

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

ClearVoice

FEBRUARY 13, 2020

In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. Here’s your game plan. And while you may be tempted to drop your rates in an effort to stay in the race, communications consultant Jennifer Johnson said this isn’t the right tactic, since it only discounts your worth.

Relevance 110

Relevance Click Rate Planning Tagging 110

BuzzSumo

SEPTEMBER 20, 2019

For those used to thinking in terms of tactics and tricks, this news may come as a relief: Relax, love and humanity are the keys! My research focused on the Social Penetration Theory , also known as the Onion Theory. Conversational Marketing: The Antidote To Declining Reach. To converse? To be social?

Social Media 95

Social Media Social Marketing Conversion Media 95

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. 10 SEO Myths & Misconceptions. This is true.

SEO 120

SEO CTR Domain Keywords 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. The discussion then switches to tactics. This is not a book filled with tactical best practices. The stakes are pretty high.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Key takeaways from this book include: List of every tactic to grow your YouTube channel examined in detail. Real-life applications of Instagram growth theories. Turning Instagram likes into leads.

Social Media 135

Social Media Social Marketing Media Planning 135

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. In 2023 and beyond, it’s imperative to keep everyone’s favorite tactics in mind but only invest in the ones putting closed-won deals in your pocket. Some marketers see ROI on TikTok ? Sign me up. Note: There’s no right or wrong CPL.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Biznology

APRIL 18, 2018

The end game of all that is personalization. If you can track your prospects and clients through their particular buyer journeys, you can see where they are dropping off, and you can adjust your tactics accordingly to capture higher yields. That’s the theory, anyway. Risks of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

SalesIntel

JANUARY 19, 2022

According to Harvard Business Review , mROI is a difficult ROI to calculate because it is tough to tell how much your company benefitted from one tactic over another. Whenever you calculate ROI, you need to have a threshold of how high ROI should be to continue with a tactic. When is ROI a Useful Metric?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for objectives, the How?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

JANUARY 10, 2019

To dig into this theory, I spoke with Simon Hazeldine , a professional speaker, consultant in the areas of leadership, sales performance and applied neuroscience, and bestselling author of five books, including the one I spoke with him about -- " The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage ".

Lock-In 71

Lock-In Case Studies Work Management Tactics 71

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

BenchmarkONE

JUNE 6, 2019

This email is more of a long game than some marketing techniques. If you can’t get through to your recipients using normal tactics, try offering them a frog. Experiments to test this theory have included individuals in “buyer” and “seller” roles trying to negotiate sales. The “Conversation-Starter” Email.

Creativity 83

Creativity Statistics Email Marketing B2B Sales 83

Engagio

DECEMBER 28, 2020

ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Investing in B2B measurement solutions not only fills the tactical gaps in a traditional ABM platform-only approach but can, bigger picture, yield better-qualified leads and better articulate the value of an ABM program.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

SmartBug Media

JULY 10, 2020

The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Compiling all of the specific details and information from your competitor’s business to stay ahead of the game.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

NuSpark Consulting

DECEMBER 29, 2013

Google has changed the game again: Active View. Here’s an example of the above, in theory. As more and more audiences rely on digital for news and information, and less on TV and print, the continued allocation to digital is not surprising. TV is a branding medium; and again, online display has to be considered that as well. .

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Biznology

MARCH 26, 2012

In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. Free shipping is very appealing to prospective buyers, but because it is only redeemed on purchase, it’s successful in the equation management game. Free trial.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Velocity Partners

FEBRUARY 27, 2019

The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views. People started using the mantra as a marketing or branding tactic for any old business. United Airlines talks a good game about being all about togetherness. Conflating leadership with marketing. Connecting People.

Brand Identity 73

Brand Identity Branding Advertising Agencies Ethics 73

seo.co

JUNE 4, 2021

Blog networks are an old, ineffective, black hat SEO tactic that is essentially a link farm. Google has advanced algorithms that can detect illegal SEO tactics. When building your link wheel, avoid using any tactics that might be considered black hat tactics. Google might consider your wheel a private blog network.

Work Management 75

Work Management SEO Lead Ranking Lead Scoring 75

Marketing Insider Group

JULY 27, 2015

Buyer personas, in theory, are highly useful strategy documents. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas. When they do not translate to tactics. Or we have to call it a profile, or something else.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Content Standard

OCTOBER 20, 2017

No, seriously—it’s a real marketing tactic these days. Read marketing theory, or even some press releases, and you’d be forgiven for thinking it was a cynical, deliberate ploy for brand awareness. New controllers plug into our smartphones allowing us to play retro video games. And what is the deal with that?

Paid Search Agency 71

Paid Search Agency Marketing & Strategy Digital Marketing Funnels Top of Funnel 71

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. To transform, we need to up our game. Content operations can make this change happen.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Cintell

FEBRUARY 25, 2015

Buyer personas, in theory, are highly useful strategy documents. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas. When they do not translate to tactics. Or we have to call it a profile, or something else.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

ClearVoice

OCTOBER 22, 2018

The theory here is that it helps the content become more readable, and helps call out important content that readers would most likely find value in. That said, depending on your industry, this tactic may not be seen as spammy by your consumer niche and may be one you should try. Highlight and Share. Why solicit the social affirmation?

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

B2B Marketing Insights - WE

JULY 3, 2018

Knowing the market you plan to sell in informs which tactics are best to use. Things took a turn for Lego when the company got distracted with gaming, movies, clothing, and so on. So, in theory, now you know who your customer is, what industry you to plan to compete in, and at what level of detail you plan to do it.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. The more blogs and books you read on the subject, the more confused you probably get. Remember, no one went to college to master in social media. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

ClearVoice

AUGUST 27, 2019

Or how about ridding your content of these outdated SEO tactics? Avoid the following bad SEO tactics (aka the four rhinos): Poor user experience. So an obvious tactic in SEO is to listen out for what readers are actually saying about their experiences. Who keeps moving your SEO cheese? Blame Google. Blame Bing. So stop them.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Outgrow

NOVEMBER 30, 2022

Because to teach the whole theory, we would need, you know, a very long time, but then the fundamentals are that you need to understand your customer journey. So sometimes, it’s the best tactic to apply when you want to learn some things quickly. That’s I’m sure everybody knows that they need to understand it.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. The more blogs and books you read on the subject, the more confused you probably get. Remember, no one went to college to master in social media. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing. Winning Tactics for Improving Your Remarketing CTRs.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JANUARY 24, 2017

Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. Let it run. Experiment until your results are statistically significant. You can also continue optimizing until you reach your goals.

Best Practices 28

Best Practices Landing Pages Budget Programs Hubspot 28