Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?

Social Media 110

Social Media Media Social Networks Tagging 110

Marketing Insider Group

AUGUST 7, 2023

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. From practical advice to innovative ideas, these blogs are must-reads for anyone looking to elevate their B2B marketing game.

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. August 1, 2018.

Social Media 56

Social Media Media Content Validation 56

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?

Social Media 80

Social Media Studies Media Case Studies 80

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. Their sketches and outlandish “trick shot” videos consistently go viral across social media, not to mention YouTube itself.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Chris Koch

JUNE 25, 2010

expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. I am an “I” with a capital I.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

DECEMBER 17, 2019

Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. This social media post by financial trading platform eToro joined the trending #10YearChallenge to draw more attention to its product and engage its audience. Image source: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Zoominfo

AUGUST 12, 2018

Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Content4Demand

OCTOBER 1, 2020

CMO and entrepreneur Mario Moreno is an all-around social media master who hosts a podcast and provides educational courses for folks looking specifically to boost their Instagram and TikTok strategies. She shares a variety of quick and easy tutorials to help me up my design game on social media. Gerardo Perez.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Biznology

MARCH 29, 2013

My theory is pretty straight forward and can agree or disagree. So much so that those who are getting in on the listening game are starting to see that there is a true competitive advantage to listening closely to the online space. Why is listening so hard for people? It’s more than listening for mentions of your brand.

Social Media 80

Social Media Practices Business Media 80

Brandpoint

NOVEMBER 9, 2021

However, customers will still continue to get their news and information from social media platforms, so brands should be prepared to continue the pay-to-play model that most platforms have implemented. Sharing corporate statements and stories isn’t going to cut it in the long run; and 3) Social media gets back to its roots.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding. Get a Social Media Advantage. Figure out where your company’s process can improve.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Convince & Convert

MARCH 23, 2010

RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 115

Facebook Paid Search Agency Ads Optimization 115

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. What is the right communication channel?

Conversion 120

Conversion Tagging Case Study Case Studies 120

Animalz blog

MAY 15, 2023

Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Midjourney Generating creative, polished images for blog posts and social media. Flexibility is the name of the game as you get started with generative AI.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Markempa

AUGUST 19, 2021

We see this kind of marketing is done all the time in this digital age; YouTubers collaborating with other YouTubers, social media influencers collaborating with other influencers, and brands collaborating with everyday people who have a following or significant influence. Influencer Marketing via Livestream – markempa.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. Facebook and Other Socials. Gone are the days of manually tagging your friends in your social media posts. Facial recognition is just one of the amazing ways that social media is using machine learning to improve our experience as users.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. Harhut takes readers through practical applications in marketing communications, direct mail, email campaigns, digital ad campaigns, social media marketing , and sales funnel conversion strategies.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Litmus

SEPTEMBER 7, 2021

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance. With so many opportunities, where and how should you start your AI relationship?

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Greg took over and give us an inside view of how social experiences can be “priceless.”

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. As an example, Chase says sea shanties is a recent social epidemic that the internet is loving. Why you should tread carefully with starting a social epidemic. Prioritize social listening — and move quickly.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Looking for ways to boost your social media brand presence? Google explains that its list is not exhaustive and only mentioned for example.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. To answer this question you first have to define exactly what is meant by the term ‘influencer’ – both generally and specifically to your brand.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Biznology

AUGUST 8, 2014

There are great coaches who never played a professional game as athletes, great political commentators who never held any public position, and so on. But as theories get developed, they also go through a process of hits and misses. The post Social Business Reality Check: the elusive executive support appeared first on Biznology.

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. It’s been huge. How much of Twitter has been affected?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Writing high-quality content also increases the chances of having your work shared through social media, email, etc., Get Your Content Marketing Efforts Shared. Reduce Your Bounce Rate.

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90