Remove Game Theory Remove SEM Remove Top of Funnel Remove Vertical
article thumbnail

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel.