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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. Attribution: “An Attribution Journey” by Adam Proehl. >>Back to top.