CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
SEM Is Not Good For Branding. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.” You Can’t Afford To Buy Big Head Terms On SEM.