CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

SEM Is Not Good For Branding. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.” You Can’t Afford To Buy Big Head Terms On SEM.

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SMX East 2017 Day 3 – Attribution, Video and Analytics


Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome. SEM Analytics: Giving Your Educated Guesses an Advanced Degree.