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SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know

QuanticMind

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

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On the limits of personalization

Biznology

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. It goes by many names, but perhaps the closest phrase that describes the practice is Search Engine Marketing (SEM). Risks of personalization. Conclusion.

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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Specifically, machine learning, a term first coined in 1959 by American pioneer of computer gaming Arthur Samuel, involves processing large amounts of data related to a task, analyzing it, and using it to inform the computer’s performance at that task.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

SEM Is Not Good For Branding. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. .

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Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

This will, in theory, free up marketers’ time to be more creative and focus on big tasks. “We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. Because marketing/PR will forever be a relationships game – not only automation.

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Agile Content Marketing Combines Preparation and Opportunity

Content Standard

All the accepted wisdom throughout marketing theory tells you to plan. By having regular meetings where you review and reassess all the data and analytics your team is constantly gathering and refining your strategy to ensure you remain on top of your content game. Recommended for you.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Eurostar and the Blame Game =-. Eurostar and the Blame Game =-. Eurostar and the Blame Game =-. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-= Ed Hartigan´s last blog.