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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

I believe commissions are a game-changer. Calculate commission rates and payouts Clarity is the name of the game for both your business and sales team. A flexible plan that adapts to market shifts and sales reality creates sustained sales growth and employee satisfaction. However, the devil is in the details with this theory.

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How to Rise Above Social Media Algorithms

Sprout Social

The theory is if brands can’t reach their audience organically, they’ll turn to ads instead, which earns money for the social networks. The name of the game here is engagement. out of 10 Customer Satisfaction Rating on Twitter? Social media flourished for years without algorithms, so why do we even need them?

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Best Sales Enablement Tools [According to the Experts]

SmartBug Media

The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Compiling all of the specific details and information from your competitor’s business to stay ahead of the game.

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Why do Quantitative or Qualitative Marketing Research in B2B?

Exo B2B

I have some theories and questions about why people are reluctant to invest in marketing research. Customer satisfaction, propagated through word-of-mouth, is used as a tool to promote the concept. If anything, this seems to undermine the confidence we have in marketing research. Does it remain relevant in B2B? Here they are.

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Why Employee Activation is Crucial to the Growth of Your Company

EveryoneSocial

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. Switching gears from praxis to theory for a moment: how might the concept of digital minimalism further enable employee activation in the workplace?

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The Biggest Lesson I Learned this Year As A CEO

LEADership

Following my curiosity, I have explored Dr. Carol Dweck’s theory of intelligence (Fixed Vs. Growth Mindset). This fresh infusion of energy and enthusiasm is also doing a world of good for our customer satisfaction levels. One of the toughest challenges in this process is trying to stop the blame game and finger pointing.