Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

Research 51

Research B2B Marketing Work Management B2B 51

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message, your marketing, and even your business bottom line.

Relevance 48

Relevance Research Opinions Content 48

The Point

APRIL 26, 2018

Bombora and other intent data providers can let that brand know when companies start to do research on independent sites, long before a potential buyer actually identifies themselves to the seller or even visits their Website. (HS) Intent data can help marketers identify a lot of that anonymous research activity.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

xiQ

MARCH 2, 2022

It requires enterprises to spend a huge amount of time and money on quality buyer-related research. William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. It also saves enterprises valuable time and resources doing buyer and account research.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Sharpspring

FEBRUARY 24, 2022

One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. Color psychology explores this fact by researching how color influences human behavior and decision-making.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. And, this isn’t working anymore. Image source: [link].

Tactics 271

Tactics B2B Marketing Work Management Planning 271

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. According to Harhut’s research, people make up their minds based on their emotions and then justify their decisions rationally. Harhut points out that researchers found that avoiding loss was often a more significant motivator than gaining.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Convince & Convert

FEBRUARY 8, 2017

As I was researching this article, I noticed something very important, but I almost missed it at first. Scientific research has revealed that the psychological triggers involved with adding a human face to your brand make the experience more memorable for the customer and build trust. Click To Tweet . Flo knows insurance.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

Markempa

AUGUST 19, 2021

Research them, their companies, and their clients or customers – markempa. Step 2: Focus — Research them, their companies, and their clients or customers. As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles, and even events with you.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Hubspot

OCTOBER 19, 2020

There are several online games and activities you can use for your virtual holiday party. Jack Box Games. For example, it's hard to play a game while also getting to know each other. What's your favorite conspiracy theory? But with a little research, you could end up with a fun, interactive game. Pinturillo.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Animalz blog

MAY 15, 2023

In the process, we’ve whittled our list of go-to tools down to a few favorites by use case: Tool Best Use Case ChatGPT Brainstorming, creating personalized content, and conducting all flavors of research. Flexibility is the name of the game as you get started with generative AI. While penalties are unlikely, they aren’t impossible.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Biznology

SEPTEMBER 14, 2017

” In another study, “ The Creative Benefits of Boredom ,” the HBR author cites two compelling research studies that show how creativity is boosted by boredom. Creatives are forced to game the system by sizing their stories very large in case they get stuck. We can codify the research.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Differentiation 94

Differentiation Social Media Media Aggregators 94

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Know when the data you’ve compiled is significant enough to prove your theories. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Bannerflow

FEBRUARY 3, 2023

But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Take the iGaming industry, for example. billion by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

chiefmartech

JANUARY 10, 2022

Additional data in that report shows that digital self-serve is now the most popular way for B2B buyers to make their purchases at every stage of the sales journey: identifying and researching new suppliers (37%) considering and evaluating new suppliers (34%), ordering (37%), and reordering (38%).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Litmus

SEPTEMBER 7, 2021

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. Though, in theory, it’s beneficial to brands, it should come with a few precautions, urges Christopher Tompkins, the CEO and the head strategist for The Go! Sticky ideas are generally simple, unexpected, credible, and impactful.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” The Ohio State University’s research on goal sharing found that people are more committed to their goals when they share them with someone whose opinions they respect. Competitive sales environments motivate sellers to hit their numbers.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

KoMarketing Associates

MARCH 8, 2016

Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account. The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. Instead of researching a new audience manually, Facebook figures out who’d be most likely to click through your campaigns on your behalf. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Need proof? Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. That's where SEOmonitor comes in.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. In turn, building interest in further research. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics. That’s a lot to handle. Account-Based Marketing. Data Enrichment.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. In turn, building interest in further research. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics. That’s a lot to handle. Account-Based Marketing. Data Enrichment.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Vision Edge Marketing

APRIL 29, 2014

There are all kinds of mathematical models-statistical models, differential equations, and game theory. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. As the mounds of data pile up, it’s easy to lose sight of data application.

Planning 100

Planning Work Management Paid Search Agency CMO 100

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. Have we gotten so lost down the rabbit hole of algorithms, clickbait, and gaming the system that we’ve forgotten that our main goal is to connect? Conversational Marketing: The Antidote To Declining Reach. To converse? To be social?

Social Media 95

Social Media Social Marketing Conversion Media 95

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SalesIntel

JANUARY 19, 2022

There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. Your sales reps will spend less time on research per client, which will lead to better ROI outcomes. . Research on Demand. Calculating ROI for Database Marketing.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

ClearVoice

NOVEMBER 16, 2019

Podcasting created a space where people discussed theories and social issues intelligently with an openness to being rational, fact-based and playful. A content creator like me could put skin in the game, and even listen to podcasts to be a better writer. I took to creating my own growth goal, and, yes, I wanted in.

Storytelling 45

Storytelling Curation Demographics Impressions 45

Content Standard

JUNE 22, 2021

Our research reveals that 73 percent of brand marketers who use freelance creators today plan to rely more on them in the next 1-2 years. Our recent research provides some clues into the areas ripe for transformation. I have a theory that word-of-mouth recommendations make marketers feel like they’re making safe bets.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Vidyard

DECEMBER 13, 2019

Do some research and be sure to review their portfolios and demo reels. When setting a budget, keep in mind the triple constraint theory which is a project management theory that says while it’s ideal to balance quality, speed, and cost, any change to one of these elements will affect the other two.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Despite the dearth of research into the negative affects of personalization, the EU has enacted a law that protects people from malicious data gathering and dissemination.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

KoMarketing Associates

JANUARY 21, 2016

Sure, you must give due time and consideration to keyword research, editorial scheduling, and content strategy, but none of those things would matter if you didn’t actually write up a post to publish. Research shows 80% of readers never make it past a blog post’s headline. In theory, it should go off without a hitch every time, right?

SEO 120

SEO Spending Conference Paid Search Agency 120

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?

Social Media 80

Social Media Studies Media Case Studies 80

Adobe Experience Cloud Blog

MAY 4, 2017

To understand the dissonance that so often exists between AI theory and practice, consider Elon Musk. Although a robot did once beat a human world champion at “Go” , the world’s most complicated board game… But, yeah, I don’t see Hollywood picking that one up.).

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134