Purchase Intent and SEM - B2B Marketing Zone

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

JANUARY 9, 2019

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Specifically, machine learning, a term first coined in 1959 by American pioneer of computer gaming Arthur Samuel, involves processing large amounts of data related to a task, analyzing it, and using it to inform the computer’s performance at that task.

Marketing AI

Marketing AI SEM Lead Ranking Classified Ads

SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

OCTOBER 26, 2017

Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome.

Marketing Attribution

Marketing Attribution Top of Funnel Analytics Lead Ranking

B2B Marketing Zone

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

SMX East 2017 Day 3 – Attribution, Video and Analytics

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