Zoominfo

AUGUST 12, 2018

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

xiQ

MARCH 2, 2022

Previously, sales and marketing experts had to organize posh in-person dinners for industry leaders and buyers to garner their interest and forge trusted relationships with them. William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. According to The Survey of Business Uncertainty , “about 36.2

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Adobe Experience Cloud Blog

APRIL 1, 2019

The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. As a marketing professional, your biggest concern is reaching your audience.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

chiefmartech

JANUARY 10, 2022

While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations. Another example of aggregation theory in tech stacks is with Automation. Martech Big Theme #2: Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Seismic

JANUARY 30, 2023

Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. In fact, when they’re cultural pillars, sales organizations achieve more. Competition motivates sales teams “You play to win the game.” Competition is in our nature.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Google displays a link carousel with websites next to AI answers (titled AI Snapshot), which likely gets the majority of remaining organic clicks moving forward. As always, organic results are massively influenced by ads.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Litmus

SEPTEMBER 7, 2021

While some marketers may have been disappointed before with unmet promises and unrealized opportunities from other futuristic technologies, it’s time to let go of the past and open ourselves up to the potential of a healthy relationship with AI in our marketing organizations.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. A social listening strategy gives organizations the ability to step out of their echo chamber and go beyond listening internally. As marketers, we know the MarTech space is crowded.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 193

Relevance Research Opinions Content 193

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. All of these models are funded by SEO traffic, whether it’s Top Stories, Google News, Google Discover, or classic organic search results. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? In surveys conducted last year by McKinsey , 50% of the respondents said their organizations have adopted AI in at least one business function, up from 20% in 2017.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Convince & Convert

FEBRUARY 8, 2017

The Progressive Insurance organization page on Facebook has 343 thousand likes. While you may not make a sale right off the bat, you are looking for results from playing the long game on social. This is an idea from the Cognitive Consistency Theory. It was Flo, the Progressive Insurance woman doing her bit on TV.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

KoMarketing Associates

MARCH 8, 2016

The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. To get to these types of campaigns takes new questions being asked of data from all across the organization (and even some from outside of it).”.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

chiefmartech

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. But in this case, it’s apps and data within an organization’s tech stack that are being aggregated. Workato), UI layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Martech Advisor

MARCH 13, 2020

As an organization, you also need to communicate with your stakeholders, such as investors, suppliers, and vendors. Assess and evaluate various possibilities that may happen due to the crisis (COVID-19 in the present scenario), and how they may impact the organization and its stakeholders. Find Alternatives to Deliver on Your Promises.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Biznology

APRIL 18, 2018

If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed. The end game of all that is personalization. That’s the theory, anyway. Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Contently

JUNE 21, 2016

As a result, brands will be able to see how much traffic to native ads comes from Facebook ads rather than organic website traffic. “Brands are going to start to understand how much of the reach is organic versus how much is paid,” said Alex Magnin, CRO of Thought Catalog. Or so the theory goes.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof? Your roadmap is your compass for reaching your destination, and at my agency, we take a strategy-first approach.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. That’s because ABM has somewhat remained a mystery to organizations who take a passive approach to targeted lead generation. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. That’s because ABM has somewhat remained a mystery to organizations who take a passive approach to targeted lead generation. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Sprout Social

APRIL 15, 2019

It’s no secret that Facebook’s organic reach has taken a nosedive. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. Stopping scrollers in their tracks, video is fair game for just about any business. Combine paid campaigns with organic activity.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Vision Edge Marketing

APRIL 29, 2014

There are all kinds of mathematical models-statistical models, differential equations, and game theory. For those who have already developed models within your marketing organization, we would love to know whether you have conquered these four, or even whether you agree these four should be at the top of the list.

Planning 100

Planning Work Management Paid Search Agency CMO 100

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. ROI on organic, paid and brand channels, while saving 681+ hours of labor. Great news: we can help. Following 152K total engagements, the campaign achieved a 3.7x 08% to 4.03%.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Buzz Marketing for Technology

AUGUST 5, 2014

MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising. ” In this campaign they have surprises like Justin Timberlake showing up at your front door or surprise tickets to go see your favorite sports team playing a game.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Salesforce Marketing Cloud

FEBRUARY 16, 2024

I believe commissions are a game-changer. Back to top ) Benefits of sales commissions Commissions help organizations boost sales team morale and grow organizational revenue. Back to top ) Benefits of sales commissions Commissions help organizations boost sales team morale and grow organizational revenue.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Content Standard

JUNE 22, 2021

In 2020, 90 percent of business leaders reported freelance talent platforms would be very or somewhat important to their organization’s future competitive advantage. At the same time, organizations are under pressure to reduce fixed costs—marketing, in particular. What makes them so important?

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?

Social Media 80

Social Media Studies Media Case Studies 80

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Learn More: Is It Time to Rethink Corporate Websites — Again?

Design 69

Design Branding Brand Identity Paid Search Agency 69

SmartBug Media

JULY 10, 2020

You can organize these four categories into a two-by-two matrix called a lead qualification matrix. In her work with SmartBug clients (and previously as an in-house marketer), she helps organizations transform their sales and marketing teams and systems to drive company growth. A MQL could be qualified as good, bad, ready or not ready.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JANUARY 21, 2016

Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Or maybe not.

SEO 120

SEO Spending Conference Paid Search Agency 120

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Biznology

AUGUST 8, 2014

There are great coaches who never played a professional game as athletes, great political commentators who never held any public position, and so on. But as theories get developed, they also go through a process of hits and misses. That’s especially true in areas still undergoing frequent change.

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” Each has merit. As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52