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The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

LeadsRX

MARCH 23, 2022

Program directors looked to Pierre to improve their ratings and improve their brand, and he trained radio sales teams on how to use radio ratings data. After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. How often I run the ad.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

OCTOBER 26, 2017

To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content type – Specific offers such as webinars, guides or checklists. Content focus – Such as paid versus organic/earned channels. >>Back to top.

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The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

SMX East 2017 Day 3 – Attribution, Video and Analytics

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