Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Markempa

AUGUST 19, 2021

Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. Step 4: Measure your results and make adjustments. Developing an influencer program takes time, but as you measure, you can most definitely make adjustments. Crazy, huh?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Seismic

JANUARY 30, 2023

As sales cycles become more complex and buyer expectations evolve , it’s more challenging for reps to hit aggressive goals. Competitive sales environments motivate sellers to hit their numbers. Let’s explore a few reasons why this type of competition is beneficial to sales teams.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Engagio

DECEMBER 28, 2020

Investment in B2B measurement solutions will increase. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. However, as ABM leans into a customer-centric approach, there is a real absence of measurement capabilities to determine impact and engagement. That’s the new game.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Lake One

APRIL 9, 2019

Measuring sales and marketing alignment may differ slightly from company to company, but there are several KPIs that hold value across the board. Here are six key KPIs for sales and marketing alignment we recommend keeping an eye on. Here are six key KPIs for sales and marketing alignment we recommend keeping an eye on.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Planning 40

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Use Case A - This sales cycle is short.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Use Case A - This sales cycle is short.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100