GrowPowerful

JANUARY 3, 2023

There's a lot of marketing content out there that focuses on marketing ideas, strategies and tactics for marketers. Unfortunately, there's not many shows that focus on marketing strategy and marketing mechanics specifically for CEOs. We hope you can join us in whichever channel you prefer.

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

The Point

DECEMBER 21, 2018

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. I’m not a Starbucks fan just because I like their coffee. Click To Tweet.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

sagefrog

FEBRUARY 14, 2024

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Sharpspring

FEBRUARY 24, 2022

What do psychologists have in common with marketers? One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. Well…a lot, actually. Red is energizing and stimulating.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

illumin

NOVEMBER 22, 2023

Black Friday originated as a term signaling financial disaster in the stock market. In 1869 , the first “Black Friday” swept across Wall Street when Jay Gould, a financier, alongside railway businessman James Fisk, failed to corner the gold market. This led to widespread financial panic and the market collapsed.

Advertisements 52

Advertisements Advertising Order Spending 52

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Content4Demand

OCTOBER 1, 2020

But did you know that TikTok’s digital marketing community is blossoming? But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Marketing with Sam. Honestly, it confused me.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It’s not good business to be associated with vile conspiracy theories. He added: “Ad fatigue remains a persistent issue for marketers on social.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. This shift is creating new needs and challenges.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Customer Experience Matrix

DECEMBER 30, 2021

Think Survivor meets Game of Thrones with a dash of Big Bang Theory. Customer Data Platforms are now widely accepted as an essential component of a modern data architecture, so it’s a market worth fighting for. The functional niches are most intriguing because they serve the growing market for CDP components.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. Other times, it’s executed through a variety of efforts from content marketers and experts. Finding champions with the right audience, like influencers, journalists, and other game-changers. The right context and timing.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Markempa

AUGUST 19, 2021

Most of us know this as influencer marketing or influencer development. Influencers feel the pulse of the marketplace, and you can learn how you’re perceived and what messaging works in the market by talking to people who live and breathe within each space. Example Influence Marketing Program Quarter 1 Report – markempa.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). How much should we rely on AI-generated content? Faster blog post drafts?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JULY 31, 2020

Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. Limitations of traditional marketing attribution models. We also evaluated the Shapley model from cooperative game theory.

Marketing Attribution 114

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 114

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Steve Rayson.

Social Media 95

Social Media Social Marketing Conversion Media 95

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One outcome of this process was a shift to a more account-based marketing approach.

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? We make a very concerted effort at Bombora to dispel that theory.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. With SMS marketing, effective messaging requires an awareness of the stages of the buying process. In this blog post, we’ll detail the stage of customer awareness and how to market to each one by using SMS marketing.

SMS 98

SMS Buy Process Paid Search Agency 98

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”.

Relevance 194

Relevance Research Opinions Content 194

Vision Edge Marketing

APRIL 29, 2014

But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem.

Planning 100

Planning Work Management Paid Search Agency CMO 100

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. There’s a good connection with marketers (i.e. It changes the attitude and decisions of marketing executives.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Adobe Experience Cloud Blog

AUGUST 7, 2018

As marketers, while it may seem obvious, it’s vital to use these search preferences to create better targeted ads. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.” Marketers should be aware of what Netflix, Hulu, and Spotify are doing right.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization.

Trends 134

Trends Paid Search Agency Social Media Demographics 134

Engagio

APRIL 25, 2018

Marketing Summit is next week, and 6,000 fearless marketers will descend on San Francisco for three full days of thought leadership, marketing best practices, and networking opportunities. The Future of Account Based Marketing Lunch and Learn. Marvel Marketers’ Adoption Path. Account-Based Engagement with Gifting.

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEO Can Be Set It And Forget It. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100