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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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Best Sales Enablement Tools [According to the Experts]

SmartBug Media

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? Lead Qualification Matrix.

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How to Calculate the ROI on Your B2B Data Investment

SalesIntel

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. As marketers, we know search queries like these are important for two main reasons. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent.

Hubspot 101
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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. But they may not fill out a form and become a lead right then and there. The High Clickthrough Rate Game for Content Remarketing. Getting Started With Remarketing.