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12 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs. And where did I find it?

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. This shift is creating new needs and challenges.

Insiders

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Beyond Algorithms in SEO

B2B Digital Marketer

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75
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How to create winning B2B programmatic ad campaigns

Martech

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One outcome of this process was a shift to a more account-based marketing approach.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development. Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Why does this work?

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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?