Marketing Insider Group

DECEMBER 17, 2019

B2B marketers can follow the lead of B2C marketers to inject a little fun and innovation into their marketing strategy and put the spark back into their marketing. Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. Quick Takeaways. B2B doesn’t need to be boring.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Martech

FEBRUARY 16, 2023

Brand is the long game. Always leading first with that top level message, then think about the visual design and the way that it connects,” Andrews says. That has really completely been a game changer to our strategy and making sure we’re spending money on the right accounts at the right places.”

Paid Search Agency 108

Paid Search Agency Ads Campaigns Account Based Marketing 108

xiQ

MARCH 2, 2022

William Moulton Marston came up with this theory. William Hermann developed this system while leading management education at General Electric’s Crotonville facility. Digital Psychometrics Changed the Game. Herrmann Brain Dominance Instrument (HBDI) Personality Mapping.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencer marketing strategy: Map out key players – markempa. 4 Steps to Generate Demand with Influencers.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Hubspot

OCTOBER 19, 2020

There are several online games and activities you can use for your virtual holiday party. Jack Box Games. Always lead with an inclusive mindset. For example, it's hard to play a game while also getting to know each other. What's your favorite conspiracy theory? Airbnb Experiences. Patchwork Adventures. Pinturillo.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Here’s what you need to do: Evaluate your current marketing initiatives such as leads, traffic, and page views. Know when the data you’ve compiled is significant enough to prove your theories. Gamify Onboarding .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Attaching your brand to a pop culture topic leads to short-term results at best, as your message gets lost in the thousands of other tweets on the subject. Just look at Minecraft.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

Relevance 194

Relevance Research Opinions Content 194

PureB2B

DECEMBER 29, 2021

So, what can you do to ensure you’re generating enough high-quality leads while also making an impact on organizational ROI? The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. Targeting accounts as leads…who knew? Well, let’s find out. That’s a lot to handle.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Litmus

SEPTEMBER 7, 2021

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

PureB2B

DECEMBER 29, 2021

So, what can you do to ensure you’re generating enough high-quality leads while also making an impact on organizational ROI? The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. In theory, predictive intent can be broken down into two parts: data enrichment, and buyer analytics.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. I believe commissions are a game-changer. For instance, a 2022 Gartner survey found that 90% of sellers experience burnout, which can lead to resignations. Learn more What is sales commission? 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Although simple in theory, content marketing is a lot easier said than done. 3. 9 Outside the Box Lead Generation Tactics That Work. Let’s get into it! Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. The winning playbook in SEO often leads to mediocre content, but it works.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

chiefmartech

JANUARY 10, 2022

Quote-to-cash, more broadly lead-to-cash, flows across all these teams. Those aggregation platforms, however, remain in an increasingly intense battle for market consolidation over who will be the lead aggregator in their layer or domain.). Another example of aggregation theory in tech stacks is with Automation.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

B2B Marketing Insights - WE

JULY 3, 2018

Things took a turn for Lego when the company got distracted with gaming, movies, clothing, and so on. What does Apple do differently that has allowed them to continually lead their market pack? So, in theory, now you know who your customer is, what industry you to plan to compete in, and at what level of detail you plan to do it.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Buffer

APRIL 21, 2022

In theory, this was the perfect platform for an introvert like me. I knew this wasn’t a good cycle and that it would lead to demotivation or burnout fast. Since this would lead to long days of back-to-back calls, I also worked with a coach to figure out how to care for my energy.

Business 93

Business Work Management Fulfillment Startups 93

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. My thesis looked at social media interactions and attempted to ask this question: Do deeper disclosures, like opinions and feelings, lead to deeper interactions for brands and their communities? The short answer? To converse? To be social?

Social Media 95

Social Media Social Marketing Conversion Media 95

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Did you participate in a conversation that led to a qualified lead or even a customer? Did it provoke a new white paper on customer pain points?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Animalz blog

MAY 15, 2023

Do you want fast, high-quality ad copy that gets you in front of the right leads? Flexibility is the name of the game as you get started with generative AI. Our theory: SERPs will become saturated with AI copycat content. Do you want a library of personalized content that resonates with your users?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Brandpoint

NOVEMBER 9, 2021

From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company. Yes, social media can drive leads and revenue — especially as e-commerce capabilities continue to expand.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? Lead Qualification Matrix.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. Increasing speed to lead. Leads generated?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. It's all about ensuring your clients understand the value of your SEO efforts.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Engagio

APRIL 25, 2018

You can’t top Marketo’s Co-Founder, Jon Miller, who will lead an informal educational session complete with Q & A. Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. ATTEND A LUNCH AND LEARN: Who doesn’t like a hot lunch with no lines?

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Adobe Experience Cloud Blog

AUGUST 7, 2018

If you go to a baseball game with a group of ten and post a picture, Facebook can scroll through your contacts, match them to the corresponding profile photo, and tag them in the photo without missing a beat. We probably will see more precise recommendations online, leading to fewer inaccuracies and a more immersive experience.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Leadspace

SEPTEMBER 8, 2016

B2B marketing can be frustrating, even painful at times – even when you’re delivering plenty of leads, somehow it’s hard to shine as a lead generation professional. When leads convert into customers, sales take the credit; when they don’t, or if there aren’t enough of them, marketing often take the rap. Think about it.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Generation Sales Qualified Leads Account Based Marketing 48

chiefmartech

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Workato), UI layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Just the data infrastructure and AI needed to do this often leads to executive sticker shock. Risks of personalization. I can tell you the costs are astronomical.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Customer Experience Matrix

SEPTEMBER 18, 2011

These fall under two major headings of content marketing and lead management. This is the concept of “Demand Process Integration”, which he calls a framework to connect content management with lead management so they reinforce each other. Consider this a guidebook for how to play the game and win. The stakes are pretty high.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Hubspot

AUGUST 8, 2018

That includes content pertaining to conspiracy theories, or that is otherwise factually incorrect. UK, and Canada: Do you think social networks should remove factually incorrect content, like conspiracy theories? cc: all of Silicon Valley — David McCabe (@dmccabe). August 1, 2018. The Content Itself. Data collected with Lucid.

Social Media 56

Social Media Media Content Validation 56

Ontraport

APRIL 27, 2021

Your process will look something – but maybe not exactly – like this: Attract website traffic > Convert traffic into leads > Sell to your leads > Deliver your product/experience > Encourage referrals. This isn’t a theory. This is the whole game. Your process might include these steps or others.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111