Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible".

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible".

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Strategic-IC

MARCH 3, 2020

So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. [DM] I saw from your LinkedIn profile that you had studied psychology at university. So I think that's quite key. JR] Absolutely. [DM]

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Online Marketing Institute

JULY 31, 2009

Sales needs to truly buy-in that fewer leads of higher quality is what they really want from marketing. Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40