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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? So your current lead equity is 5% x 25% x $20k, or more simply, $250. It's good to know our value of a lead at all stages in the funnel.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? So your current lead equity is 5% x 25% x $20k, or more simply, $250. It's good to know our value of a lead at all stages in the funnel.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
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