The Point

APRIL 26, 2018

Where do B2B customers see the greatest ROI? (CC) Lead Generation: targeting these same companies through lead gen channels like content syndication, LinkedIn sponsored updates, and Facebook ads. We make a very concerted effort at Bombora to dispel that theory.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? And, it might look like we are showing off, but this quiz got 156k+ visits and 53k+ leads with a conversion rate of 34%. Try this fun marketing quiz and ace your lead generation game! #11 So, we plug the lead gen form before anyone could answer the digital marketing trivia questions.

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? ROI studies, how many months does a program take to pay for itself, may show a slightly different outcome. In poker, this is called "selling a hand".

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? ROI studies, how many months does a program take to pay for itself, may show a slightly different outcome. In poker, this is called "selling a hand".

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

seo.co

JANUARY 21, 2022

But when viewed as investments, they often generate a significant ROI. And while it’s easy to play the blame game and point to different individual aspects of a post as being responsible for holding it back, the truth is that it usually comes down to one word: thin. How to Create an Ultimate Guide That Actually Generates an ROI.

SEO 124

SEO Lead Ranking Lead Scoring Long Tail Marketing 124

B2B Digital Marketer

MARCH 25, 2021

Is there ROI in your digital activities? Understanding, knowing value, ROI, they’re all important. So I have a computer science usability theory and search engine design background worked at a lead gen focused company. Um, and then another one that I am very, very passionate about is lead scoring.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Online Marketing Institute

JULY 31, 2009

Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works. And this is where SaaS solutions have dramatically changed the game. The trick is to know how to improve.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40