Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. Poker, for math geeks, is more of a science than a game, a gamble, or an art form.

RFP 126

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. Poker, for math geeks, is more of a science than a game, a gamble or an art form.

RFP 116