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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 19, 2009

So how does this apply to lead gen/demand gen? What is Lead Equity? I could elaborate in this example as to the human aspect of the pipeline, but this really starts to tie in another aspect of poker and math into the equation, game theory. Do prospects react differently to different messages or techniques?

Leads 100
Leads Lead Marketing Vertical 100
article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 3, 2009

So how does this apply to lead gen/demand gen? What is Lead Equity? I could elaborate in this example as to the human aspect of the pipeline, but this really starts to tie in another aspect of poker and math into the equation, game theory. Do prospects react differently to different messages or techniques?

Leads 100
Leads Lead Marketing Vertical 100
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