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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Social Is A Top-Of-Funnel Channel. “You should constantly be iterating on your pages, no matter how awesome the first wave of results might have been.”

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Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

This will, in theory, free up marketers’ time to be more creative and focus on big tasks. “We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. That is, page layouts, graphics, UX etc. It’ll be exciting to see that happen.”

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Content type – Specific offers such as webinars, guides or checklists. Content focus – Such as paid versus organic/earned channels. >>Back to top.