AI vs. Machine Learning: A Look at the Benefits to Your SEM Program
QuanticMind
JANUARY 9, 2019
Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Specifically, machine learning, a term first coined in 1959 by American pioneer of computer gaming Arthur Samuel, involves processing large amounts of data related to a task, analyzing it, and using it to inform the computer’s performance at that task.
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