Marketing Insider Group

AUGUST 7, 2023

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. From practical advice to innovative ideas, these blogs are must-reads for anyone looking to elevate their B2B marketing game.

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. It’s not good business to be associated with vile conspiracy theories. Marketers will continue to engage with audiences on social media through advertising and organic social campaigns.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? We make a very concerted effort at Bombora to dispel that theory.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Marketing Insider Group

DECEMBER 17, 2019

Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. This is because most B2B marketers follow the theory that B2B decision-makers buy with their head and not their heart. Get started today, and generate more traffic and leads for your business.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Sharpspring

FEBRUARY 24, 2022

One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. You’ll see this color a lot in sports team logos and kids’ games because it naturally elicits a positive attitude.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). 4 Steps to Generate Demand with Influencers. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

xiQ

MARCH 2, 2022

Understanding the Importance of Personality-driven Marketing for Next Generation B2B Sales. William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. They can then carve out an individualized B2B sales strategy and engage with the buyer in a meaningful way.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Champion Communications

FEBRUARY 1, 2023

Bloomberg has reported that 30% of professionals already say they’ve put the AI chatbot to good use at work, with drafting emails or generating pieces of code being some of its most popular uses. It is early days for ChatGPT, so its potential for use in business is still being theorised. Work smarter, not harder, as they say.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

chiefmartech

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Another example of aggregation theory in tech stacks is with Automation. For instance, the field of AI content generation is blossoming.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Hubspot

OCTOBER 19, 2020

I set up a spreadsheet where everyone listed some of their interests, then we used a random generator to assign secret Santas. There are several online games and activities you can use for your virtual holiday party. Jack Box Games. For example, it's hard to play a game while also getting to know each other. Pinturillo.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Although simple in theory, content marketing is a lot easier said than done. 3. 9 Outside the Box Lead Generation Tactics That Work. Let’s get into it! Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Kevin Indig

NOVEMBER 13, 2023

Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Outgrow

NOVEMBER 30, 2022

EPISODE 092: Generating Impact and Outperforming Competition With Measurable Results. Because to teach the whole theory, we would need, you know, a very long time, but then the fundamentals are that you need to understand your customer journey. Saksham Sharda: Hi everyone, welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Bannerflow

FEBRUARY 3, 2023

But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Take the iGaming industry, for example.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Litmus

SEPTEMBER 7, 2021

AI is an enabling technology that can process and analyze massive amounts of unstructured data to automatically discover and generate thousands of discrete segments to deliver personalized, relevant interactions and product recommendations.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

B2B Marketing Insights - WE

JULY 3, 2018

Things took a turn for Lego when the company got distracted with gaming, movies, clothing, and so on. So, in theory, now you know who your customer is, what industry you to plan to compete in, and at what level of detail you plan to do it. Early on, they were crushin’ it. They dominated their market. What makes them different?

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. RAD AI Combines Generative AI with Reddit’s Human Touch The recent rise of generative AI promises to make incredible digital content radically less expensive to produce.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Commissions often push sellers to achieve sales goals and generate revenue. I believe commissions are a game-changer. Provide incentives: Commissions incentivize salespeople to generate more revenue. This can generate more deals and more revenue. However, the devil is in the details with this theory.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Buzz Marketing for Technology

AUGUST 5, 2014

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Customer Experience Matrix

SEPTEMBER 18, 2011

Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. The design methodology is followed by advice drawn from operations management theory on process execution, monitoring, and optimization. Consider this a guidebook for how to play the game and win. Indeed they are.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Ledger Bennett

JANUARY 9, 2022

Their main revenue generation strategy is based on a subscription-based cloud service, with over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud. Salesforce is one of the most prevalent B2B subscription model examples.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Targeted Ads.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Leadspace

SEPTEMBER 8, 2016

B2B marketing can be frustrating, even painful at times – even when you’re delivering plenty of leads, somehow it’s hard to shine as a lead generation professional. And then the blame game begins: were the leads not as great as you thought, or did sales really waste a prime opportunity by not pitching correctly?

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Generation Sales Qualified Leads Account Based Marketing 48

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? You can identify pain points across the board, and control the narrative on how they’re responded to.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

chiefmartech

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Workato), UI layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Vidyard

DECEMBER 13, 2019

Intending to drive sign-ups vs. generating brand awareness can affect the creative direction of the video. When setting a budget, keep in mind the triple constraint theory which is a project management theory that says while it’s ideal to balance quality, speed, and cost, any change to one of these elements will affect the other two.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Brandpoint

NOVEMBER 9, 2021

From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company. We re-focused on becoming evangelists for the greater good rather than simply lead generation.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

ClearVoice

APRIL 30, 2020

revamped its media revenue-generating approach to meet a timely need. The brand overhaul also provides a great lesson on how you can expand on or completely revamp your own tried and true media revenue-generating opportunities for a more immediate approach. There’s definitely a lesson here for content creators and distributors.

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

seo.co

JANUARY 6, 2022

Without a sound SEO foundation in place , it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. With an SEO agency, you can point out a lack of progress and force them to step up their game if they want to keep you as a client. It’s one thing to understand SEO in theory.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. Software Attachment Theory . Click To Tweet. If feeling indebted to a bundle of code seems strange, it shouldn’t.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Unbounce

MARCH 30, 2023

Game changer. Many marketers are adopting AI tools—like copy generators, design assistants, and marketing automation and optimization software—because they help ‘em save money, fill expertise gaps, and free up more time. Of course, the theory is that prices then drop once demand ebbs. Hey, remember the Big Bang? Just sayin’.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

SalesIntel

JULY 8, 2021

Sales is, at its core, a numbers game. If you are a new player or have poor brand recognition, it will significantly impact your ability to generate opportunities. While this sounds good in theory, there are a few problems with such an approach. You can’t manage what you don’t measure.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? It’s a simple personality quiz but with an enormous lead generation possibility! With results so efficiently calculated, the quiz takers see no harm in filling the lead generation form to get their personalized playlist! #8 Try this fun marketing quiz and ace your lead generation game! #11

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105