PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Marketers have long pushed the belief that case studies are bottom-of-funnel content. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. Use Cases and Success Stories.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Hubspot

MARCH 27, 2018

Claire is a co-founder and Chief Marketing Officer of Userlist.io , the founder of Love Your Customers , and co-host of Forget the Funnel. Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Claire Suellentrop @ClaireSuellen.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Litmus

NOVEMBER 1, 2018

When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last? Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

NetLine

SEPTEMBER 20, 2018

Basically, these are people who are plopping themselves right into the sales funnel by researching and consuming content independently. Mid-senior level employees are more likely to have influence over decision make and also do the research that supports it. In the first 5 months using NetLine , that figure was 1,560%.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Unbounce

JANUARY 14, 2020

Your ecommerce landing page needs to be built as a distraction-free, conversion-optimized funnel. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Always encourage your customers to go forward, not sideways.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145