3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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How to Drive ROI with Top of the Funnel Video Content

Oracle

This is especially true for video content at the top of the funnel. The top of the funnel, by definition, is where you’re going to drive the most traffic and it’s your first opportunity to create a meaningful impression. Succeed here, and the rest of the funnel benefits. Considering the high volume and the critical need to engage at that first or early touch, here are two high impact tips to drive the ROI of your top of funnel video content: 1.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

Guide to Automating Your Sales Funnel

Sharpspring

Automating your sales funnel can solve one of the primary challenges most B2B organizations face: marketing and sales are often at odds. Leveraging a sales funnel model complete with sales funnel automation can help get these two vital teams back on the same page with their efforts.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

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How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

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Tips to Help You Optimize Your Sales Funnel

Act-On

These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing

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Integrating Social Leads into the Demand Generation Funnel

The Point

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK)

Tips To Power Your Sales Funnel With Video Content

Oracle

Top Of Funnel. Middle of Funnel. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand. Tips To Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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How to Power Your Sales Funnel With Video Content

Oracle

Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand. How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. What is Funnel Mapping? Top Funnel. Mid Funnel.

How to Talk to Freelancers About Marketing ROI

Contently

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. There are some figures on which most agree, though, and they usually map to the marketing funnel. You should be able to tell which pieces of content function best at different points in the funnel, and explaining that process to your writers will help them fine-tune their work to your needs.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. Know the stages of your sales funnel inside out, and you’ll be able to zero-in on potential bottlenecks so that you can maximize conversion rates.

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity. Say you drive 100 inbound opportunities per quarter at the top of the funnel.

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CX Mid Funnel: Getting Past Traffic to Conversions

Biznology

We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression. One of the great challenges of SEO is that while it’s a great tool for top of funnel delivery, there’s a lot riding on the effectiveness of that first content experience. There was little discussion about what happened beyond the top of funnel. So how do you get to ROI?

How to Improve Full Funnel Conversion Rates

bizible

The main goal of marketing is to get prospects to find you, and then convert through every stage of the funnel on their way to becoming a customer. This post will walk marketers through multiple steps they can take to improve full funnel conversion rates. As the age old story goes, marketers fill the funnel with tons of leads and it’s Sales’ job to close them. are you feeding to the middle of the funnel? What is the ROI of your campaign?

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

Why Taking A Full-Funnel Marketing Approach Is Critical

bizible

If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Marketers are most successful and organizations get the best results when the marketing team does full-funnel marketing. To capitalize on this potential, marketing organizations must develop full-funnel strategies. Full-Funnel Paid Media.

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How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. .

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

The answer: you find an effective way to move them down your sales funnel. After all, we know that email can deliver an ROI of up to 4,400%. And while content marketing ROI is difficult to measure, studies show that 70% of consumers would rather learn about a company through content than an advert. The post From leads to longevity: 2 ways to move leads down the sales funnel appeared first on Biznology.

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The Step-By-Step Guide To Measuring Marketing ROI

bizible

In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. You optimize for what you measure, so choosing the correct metrics is vital to accurately understanding marketing ROI. Your monthly ROI is new MRR minus expenses. While ROI is important, lowering customer acquisition costs is a competitive advantage for firms and a metric that should be managed. As marketers we are responsible for the entire B2B funnel.

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How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.

How to Talk to Freelancers About Marketing ROI

Contently

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. There are some figures on which most agree, though, and they usually map to the marketing funnel. You should be able to tell which pieces of content function best at different points in the funnel, and explaining that process to your writers will help them fine-tune their work to your needs.

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How One Tweak to the Funnel Increased Conversions 150% at Avaya

LeadCrunch

A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. I’ll also cover: The far-reaching impact of a fragmented funnel. Real guidelines for building a funnel that works. How well does your funnel perform? I don’t have to tell you a proper sales and marketing funnel can make or break a company.

More Lead Conversions: 4 Secrets of a Lean Sales Funnel

Televerde

The traditional sales funnel is dead. Eliminating inefficiencies is the first step in developing a lean sales funnel that drives more lead conversions and reduces unnecessary waste. What is a Lean Sales Funnel? Top 4 Secrets to Drive More Lead Conversions with a Lean Funnel.

Middle-of-the-Funnel Content Breakdown

BenchmarkONE

Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. For part two of our three-part series, we’re diving into middle-funnel content with a look at why it’s so important and how to make sure it successfully moves your leads along to the next stage. Middle of the Funnel Content Ideas.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. Successful ABM Requires a Shift to Down-Funnel Metrics. It’s a total shift in focus to down-funnel metrics. In addition to pipeline, metrics like velocity, win rates, ACV, and LTV are all down-funnel and related to the opportunity stage.

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3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI. Analyze Your Content Funnel. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. What Is a Content Marketing Funnel? Picture the wide top of a funnel. As they move through your funnel towards the much narrower neck, many will drop off.

Choosing metrics that drive content marketing ROI

Biznology

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Did your content move consumers through the funnel, creating purchase consideration?

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4 Ways to Optimize the Middle of the Funnel | Lead Management

Marketo

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. What exactly is the middle of the funnel?

How Custom Dashboards Can Improve Your KPIs and ROI

QuanticMind

In this article, we dissect a selection of the main benefits that come from utilizing custom dashboards to improve KPIs and ROI. Custom dashboards allow you to create all the charts, graphs, funnels, and other types of visuals to illustrate the most important insights from your data reports.

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Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Ignite Tech

By working smarter in this way, we’re able to boost engagement at the top of our funnel, and get a whole lot more for every advertising dollar.”. The post Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement appeared first on Infer: Predictive Lead Scoring for Sales & Marketing Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.

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Beyond the Funnel Content: The Ultimate Guide for Marketers

LeadCrunch

Beyond the funnel content and client retention go hand in hand. You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. Beyond the funnel, your partnership is just getting started — so is your content. Bottom line, beyond the funnel content is all about client retention. Through the funnel and beyond.

Maximize Your Market Development Fund ROI

Televerde

Partners like Televerde, with global resources and end-to-end sales and marketing solutions, can help channel partners leverage market development funds to achieve goals, including growing pipeline, filling gaps in the sales funnel, and boosting revenues.

Top 5 Sales Funnel Clogs

Launch Marketing

The dichotomy between lead generation and closed sales generally creates a distraction around what’s actually going on with your sales and marketing pipeline – so let’s examine the top 5 sales funnel clogs. Without a solid follow-up plan, you could be missing a big piece of your pre-planning efforts and missing out on a majority of your ROI. Defining your sales funnel and lead scoring. The post Top 5 Sales Funnel Clogs appeared first on Launch Marketing. That coffee.