The Key to Successful Marketing ROI: Full-Funnel Attribution
Full Circle Insights
MARCH 22, 2024
The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.
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Full Circle Insights
MARCH 22, 2024
The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.
Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Hardly seems fair, right? 27% say it’s getting overwhelming.
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Zoominfo
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Contently
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