Outbrain

OCTOBER 13, 2022

It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. In fact, the average customer journey from awareness to relevance has no less than 12 touchpoints. Top of Funnel: Brand Awareness. Mid Funnel: Customer Engagement.

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

QuanticMind

DECEMBER 6, 2018

Optimizing bids to maximize return on ad spend (ROAS). But first party data only tells you so much about your audience’s needs and intent to purchase. That means more of your advertising budget can be redistributed to other initiatives that maximize ROAS. Better targeting audiences based on behavioral signals.

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

QuanticMind

MAY 31, 2018

So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results. These are going to be your bottom-of-the-funnel keywords. Bottom-of-the-funnel queries imply users have already done their research and are ready to convert/buy. You could skip over top-of-the-funnel awareness keywords (e.g.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results. These are going to be your bottom-of-the-funnel keywords. Bottom-of-the-funnel queries imply users have already done their research and are ready to convert/buy. You could skip over top-of-the-funnel awareness keywords (e.g.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40