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How User Privacy Impacts Your Content Strategy

ClearVoice

Concerns over user privacy are at the forefront of navigating the online world. Brands must also track changes to privacy laws to remain informed and to protect users. Brands must also track changes to privacy laws to remain informed and to protect users. Content creators consider where to place these policies.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . Promote a Culture of Data Privacy.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Privacy Transparency Be transparent about how you intend to use the information collected. A clear privacy policy is a legal requirement and can also be a selling point.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). What Is the California Consumer Privacy Act (CCPA)? Update Your Privacy Policy. Your privacy policy should also include how customers can contact you. Closing Thoughts.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front. In fact, signup incentivization needn’t be a cost center. For email marketing, it’s easier to say what you shouldn’t focus on.