Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I prove the ROI of my video strategy?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day.

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ANNUITAS

MAY 28, 2020

But he didn’t just present these ideas in a blog post. He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. . Real World Result: Webinars, Paid Search, and Blogs Are Great Investments Right Now.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SalesIntel

JULY 28, 2023

Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with their customer leads. The sales funnel consists of five essential levels , and each plays a vital role in the overarching marketing process.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. See for yourself in the webinar replay below. 29:51 – Funnel Point 5: Timing It Right.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). How are gifts presented? Top of the funnel (TOFU) TOFU is the pre-opportunity stage.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 61

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 61

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Parse.ly

JUNE 8, 2021

Last week, Parse.ly’s Head of Marketing, Dave Cardiel , and Demand Generation Manager, Rebecca Allen , joined MURAL’s Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. . That’s where the Content Marketer’s Funnel comes in. We’re drowning in data.

Webinar Metrics 52

Webinar Metrics Digital Marketing Funnels Top of Funnel Advertising Funnels 52

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? Online challenges are a fantastic lead generation strategy that can bring in tons of new subscribers eager to buy from you. In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel?

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 149

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 149

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. One of the real shockers in this research is a newfound respect in departments,” Neisser said. Finding a scalable ABM strategy.

Account Based Marketing 138

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 138

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll gain essential insights through simple metrics.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. According to Salesforce, 68% of companies are yet to either identify or attempt to measure a sales funnel.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78