Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

SmartBug Media

DECEMBER 11, 2019

Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. While the idea of a sales funnel isn’t new, the way we approach it has changed significantly over the years. White papers. Case studies.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. In this article, we’re going to discuss marketing funnels, what they are, how they work, and what it takes to generate content that moves people through your funnel – ultimately resulting in sales.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

ANNUITAS

AUGUST 19, 2014

” Carlos Hidalgo : “We can’t just focus on a piece of the funnel. First of all, we have to understand that the funnel isn’t a buying process. What we’ve done is we’ve said every white paper is going to be 25 points. White papers, case studies, webinars – how many points should these be?’

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Enter the mid-funnel asset.

Top of Funnel 79

Top of Funnel Work Management Marketing Funnels Marketing Management 79

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Biznology

JUNE 4, 2018

However, “ Content Creation Will Re-Balance With More Focus Towards Mid and Late-Funnel” he deemed only “somewhat right.” The need for mid- and late-funnel video for sales enablement. ” Relegate all video to the top-of-the-funnel? ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

SalesIntel

AUGUST 17, 2022

That’s the core objective of a sales funnel- augmenting the art of selling with the power of sales technologies to create efficient sales pipelines. What is a Sales Funnel? Broadly speaking, a Sales Funnel is the umbrella term used for a buyer’s entire journey. The Evaluation stage is handled by both. The Groundwork.

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

Marketing Insider Group

DECEMBER 4, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. Your primary objective is to get the visitor to move further into your funnel and click on your CTA buttons – not send them to someone else.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. You got it—Generating sales-qualified leads. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

ANNUITAS

APRIL 19, 2022

Step 2: Align engagement channels to each part of the funnel. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Engagement and Conversion Issues Don’t rely on generic conversion funnels. Map out where they are in your funnel and decide the best content to push them to the next step. But first, you need to identify the content pieces you need to move ABM clients down the sales funnel.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Finally, when talking to other decision-makers about top-of-funnel content designed for search, be ready to showcase why ‘just using AI’ won’t cut it. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

NOVEMBER 17, 2020

Nearly 50% of content produced by B2B marketers is focused at the top of the funnel, which begs the question: what about the middle or bottom of the sales funnel? Once you’re successful in creating an interactive content funnel, you’ll be able to boost your content ranking organically and increase ROI.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

The Point

APRIL 16, 2019

Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics. A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). White papers. Marketer: Can’t we just use AI to manage our sales funnel for us?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Heinz Marketing

MAY 12, 2021

Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. There are many research reports and studies available through simple Google searches you could use to convince top leadership. Align on content.

Top of Funnel 117

Top of Funnel Planning Case Studies Marketing Funnels 117

DivvyHQ

JULY 16, 2019

Why not pull those cold website visitors into a segmented nurturing funnel, plant some seeds of trust and turn them into a loyal customer down the road? As soon as your new visitor knows who you are, they will either want to know more or diverge from the pull of your sales funnel. Offer white papers and case studies.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Contently

MARCH 22, 2022

By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. What is bottom-of-funnel content?

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. Placing calls to action (CTAs) strategically in the content you’ve made (as mentioned above) compels them to take the next step and move further down your funnel.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

FEBRUARY 15, 2024

Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. Easily create and publish robust Resource Libraries that funnel leads to your email list based on the resource they downloaded.

Small Business Marketing 98

Small Business Marketing Marketing Qualified Leads Leads Lead 98

ClearVoice

NOVEMBER 25, 2022

B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Meanwhile, tailor bottom-of-the-funnel content to each prospect’s specific objectives and preferences. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Walker Sands

JUNE 13, 2022

After building a solid marketing automation standup, Walker Sands went on to execute a robust paid marketing and SEO strategy that allowed Sendbird to shore up their lead pipeline and uncover technical areas to improve performance throughout the funnel. Read the full case study here. billion valuation.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98