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Ultimate Guide to the Data-Driven Sales Funnel

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Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels?

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations

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High level reports like the Open Opportunity Pipeline By Channel Report can detect problem areas that stop you from hitting your goals. The Open Opportunity Pipeline By Channel report tells you whether you need to generate new pipeline or assist sales in improving bottom-of-funnel (BOFU) conversion rates. So it should be as accurate as possible, avoiding biasing TOFU or BOFU touchpoints. When sales needs support?

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