funnel multi-touch recency Response Rate Related Topics 
NetLine
JANUARY 23, 2020
The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. It used to be solely focused on bringing new companies into the top of the funnel. So far conversion rates are up year over year due to implementing a new scoring model.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. as well as landing pages, forms, and so on.
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