6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
JUNE 13, 2016
Attribution, on the other hand, is specifically tracking how marketing impacts down-funnel metrics -- ideally revenue. What is the deal with single touch and multi touch attribution? Single touch attribution uses a model that tracks a single touch in the customer journey and attributes 100% of the revenue credit to that touch. That can be the first touch, the lead-creation touch, or the last touch (opportunity conversion).