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How to Build Customer Loyalty with Content Marketing

Valasys

If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects. Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

In the fiercely competitive modern B2B landscape, lead generation strategies have evolved to target the most relevant people showing the willingness to buy, to improve their experiences through omnichannel marketing & to expedite their journeys through the sales funnel, which ultimately results in optimized sales revenues for the brands.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies often have multi-channel. Prospecting audiences are the audiences who are not new to your marketing funnel & haven’t visited your website or interacted with your content. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

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5 Imperatives of B2B Content Marketing

Valasys

The modern B2B content marketing needs to be executed across multi-channel. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).