A Multi-Channel Approach to Opt-In Advertising
JUNE 13, 2019
Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising. This is your first step to expanding your opt-in advertising plan into a multi-channel approach, focusing on lead quality over quantity. A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel.