19 B2B Marketing Strategies That Are Still Important for 2019
Marketing Insider Group
AUGUST 30, 2019
One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Think multi-channel. Top-of-the-funnel heavy, that is.