Are You Managing Your Leads Effectively?
APRIL 11, 2017
Not all leads acquired are ready to purchase , meaning that these leads need to be nurtured to push them further down the sales funnel. Use a Multi-Channel Approach. Send them an email, direct mail, or even an SMS. Provide material that educates, inspires, or entertains at every touchpoint to keep engagement levels up and stay top-of-mind. This will help you channel your efforts to prospects who are ready to buy.