B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. This enables marketers to keep a constant stream of MQLs flowing into the marketing funnel with more opportunities to intercept and influence them at key touchpoints in their journey.
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