To Measure Marketing Impact, You Must First Retire the MQL
FEBRUARY 12, 2016
That’s why we should do away with the MQL. Funnels are Divisive. When leads flow into the funnel they should not be qualified and then handed off to sales never to be thought of again by marketing. There should be one funnel with sales and marketing involved in every stage of the process from first touch to closed deal. However, those visitors may only be a touchpoint in the greater company decision to purchase your product.