ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Contently

MARCH 23, 2021

The one thing that keeps me up at night, though, is how marketers measure content success. But just 36 percent said they were satisfied with their company’s ability to measure the success of content. This is because measuring content marketing is more complicated than performance marketing. Here we measure: 4.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

NuSpark Consulting

OCTOBER 8, 2016

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.

Adwords 172

Adwords Top of Funnel Sales Qualified Leads Google 172

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Webbiquity

AUGUST 8, 2023

How is marketing measurement changing in response to these challenges? Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said. ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. A solution to these challenges is the implementation of a funnel builder tool. What is a Funnel Builder?

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Launch Marketing

SEPTEMBER 15, 2021

Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your event ROI (and boost it) is essential for understanding the effectiveness of your events. . Looking for deeper insight to improve the ROI of your next event?

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Act-On

NOVEMBER 27, 2023

According to our State of Marketing Automation report conducted in partnership with London Research, 49% of marketers cite being unable to measure ROI as a key barrier, and 36% note that a lack of internal knowledge is also a challenge. And, of course, you’ll want to measure those results (which we’ll discuss shortly).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Only B2B

MAY 8, 2023

To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan. Before we dive into the specifics of measuring ABM ROI , let’s first define what we mean by “account based marketing.”

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 126

ROI Brand Identity Branding Top of Funnel 126

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. OK, but here’s a question: What is the ROI of nothing? Let’s dig in.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

KoMarketing Associates

AUGUST 8, 2017

The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. Your plan should include a mix of channels, each aligned to a phase of your revenue funnel. Think holistically.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Full Circle Insights

MARCH 22, 2024

The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.

Marketing Funnels 52

Marketing Funnels Top of Funnel ROI Spending 52

Terminus

JANUARY 8, 2021

It might seem weird, but marketing teams used to measure their success on lead generation. If leads are now not the main goal for your marketing and sales team, what should you focus on instead to measure success? First let’s look at what a basic funnel looks like for account-based teams (a more in-depth overview can be found here ).

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. That’s why measuring campaigns is so important for the B2B marketing strategy.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. This is measured by traffic. Our Services. See Our Work. Who We Are. Contact Us. Know your revenue ratios*.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Contently

JUNE 12, 2018

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. There are some figures on which most agree, though, and they usually map to the marketing funnel. Blog posts tend to grab people at the top of the funnel and drive awareness.

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

Act-On

NOVEMBER 7, 2023

Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Re-using your content = improved ROI!

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

SocialPilot

FEBRUARY 11, 2024

Map the journey of influencer marketing through our sales funnel. ROI roundup: Are influencers giving us the mileage we need across all platforms? Who’s turned their influencer magic into measurable actions (sign-ups, sales) for brands? Let’s measure up. Too serious, too funny, or just right? Where’s the biggest impact?

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned.

Lead Gen 138

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 138

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Improved Conversion Rates: Measure the conversion rate of qualified leads into paying customers to showcase the ROI of B2B appointment setting.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

ANNUITAS

OCTOBER 21, 2021

Because most leaders don’t know what demand marketing KPIs are the most important to measure. The unfortunate truth is that marketing teams are stuck measuring vanity metrics. Health: end-to-end conversion rate of the Demand Marketing funnel. Levers: ROI of engagement channels, content, and Demand Marketing programs.

Demand 232

Demand Top of Funnel Planning High Quality Lead 232

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. If not, take some time to create the measuring stick for your KPIs.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Inbox Insight

APRIL 26, 2022

B2B marketers rely on data integration to drive higher ROI, and rightly so. 5 data integration tactics to drive ROI. It enables you to see what your audience have previously engaged with to support the planning of what to serve them next, to sustain the chain of value exchanges that lead to the ultimate conversion of ROI.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Envy

AUGUST 18, 2020

Secondly, while traditional online and offline lead generation techniques are fantastic for generating large quantities of top-of-the-funnel and largely unqualified leads, the process of ABM drives companies to qualify and then decide which of the companies they aim to progress further down the funnel. Prepare multi-channel content.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114