THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
APRIL 5, 2017
DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.