A Multi-Channel Approach to Opt-In Advertising
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Retarget Lost Leads With Opt-in Advertising.