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A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Retarget Lost Leads With Opt-in Advertising.

Lead Nurturing; How to Transform your Leads into Revenue

Inbox Insight

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing? Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ).


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How-to Map Your Touchpoints for Conversion Rate Optimization

Inbox Insight

This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot , execute and measure your conversion journeys to deliver high performing lead generation campaign with an upwards lift in conversion rates. The sheer volume of information and digital channels means they zig zag through digital touchpoints.

How to Craft a Lead Nurture Cadence: Best Practices to Build Relationships


Sometimes your leads need a little love. Even if all signs point to qualified, most leads aren’t ready to buy Johnny on the spot. Getting them there is all about nurturing the relationship. A nurture cadence. Lead nurture can transform budding relationships into bonafide partnerships. But, successfully nurturing a relationship from early prospect to ready-to-buy client takes the right tone, content, and timing. B2B Content marketing B2B Lead Gen

5 Easy Steps to Improve Your Lead Nurturing Efforts

Opt Intelligence

Effective inbound marketing can draw customers to your brand and get them interested, but you are leaving a lot of sales on the table if you are not putting any effort into lead nurturing. With lead nurturing, you can move people in the other 96% through your marketing funnel and get them closer to becoming a paying customer. Incorporating lead generation into your email strategy is an effective way to increase your chances of success. Lead Nurturing

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI


DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.

Ultimate Guide to the Data-Driven Sales Funnel


Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? What is a Sales Funnel?

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? B2B marketers today have access to some incredibly powerful tools and detailed, real-time reporting, but don’t dismiss the older channels!

How InVision Optimized Growth Marketing in 5 Steps


When the InVision marketing team wanted to expand its marketing efforts in 2020, it turned its focus to optimizing its growth marketing processes throughout the whole sales funnel. Lead Volume & Conversion.

Use These B2B Marketing Automation Workflows to Generate More Deals

Unbound B2B

Successful B2B marketing automation requires thoughtful planning, but once you’re ready to launch, it can take your sales funnel to the next level. No matter what business you’re in, marketing automation allows you to get more qualified leads for your sales funnel. Lead Scoring.

How to Effectively Nurture Your Enterprise Tech Audience

Unbound B2B

You need to adopt strategic lead nurturing tactics to convert your tech leads into paying customers. Also, before you convert your tech leads from the top of the funnel into a paying customer, you are likely to have multiple touchpoints in between.

B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales


Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. What are the most effective B2B automation techniques and tactics for nurturing leads? Lead nurturing. Lead scoring.

5 Ways to Refresh Stale B2B Marketing


B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Dedicate yourself to high-quality customized content based on the buyer’s position in funnel, intent behavior and channels used.

The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Lead Scoring.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors


If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . Or, should credit get divided up equally across each touchpoint? than multi-channel attribution modeling.". .

From Integration to Attribution: Mastering Marketing ROI

Walker Sands

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. Defining your target audience and having a strong understanding of their needs is key to developing your channel strategy. Integrating Your Channels.

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How to Reach, Engage and Convert IT Buyers: Research Deep Dive

Inbox Insight

This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. Therefore, delighting customers requires the right kind of content with multiple touchpoints. When marketing to IT leads, it’s important to consider different stakeholders.

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. Lead Management. Another fundamental feature of any marketing automation tool is lead management.

10 Best Email Marketing Platforms to Go For In 2021

Unbound B2B

Email marketing is one of the most impactful avenues for lead generation, customer engagement and after sales service. Lead workflows that help you manage subscribers, prospects and leads. Although Emarsys is more focused on b2c, it allows for b2b lead scoring.

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B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? This expert guide runs you through some of the digital distribution channels at your disposal. Once you know how other content professionals leverage them, you’ll be better set up to design your own multi-channel mix. Effective Distribution Channels: 1. Traditional” channels.