LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

Six Easy Lead Gen Tips for Sales

Lake One

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. B2B Marketing Lead Generation


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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

Are you doing webinars for lead gen? You should be.


As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). It was high-level thought leadership designed to drive top-of-funnel awareness and interest in PGi. We generated 23 marketing qualified leads for our sales team to start working right away.

Breaking the Lead Gen Stereotypes

Lead Liaison

Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. Here are 5 steps to effectively use your professional network to become an extension of your sales force by generating high quality leads and business referrals: #1 – Define your Ideal Customer. If you follow the above 4 steps, you will have a consistent pipeline with relevant leads.

5 ABM Lead Gen Myths Hurting Your B2B Strategy


Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Given the nature of ABM, your lead is most likely someone from a larger company, possibly 10k or more employees.

Bridging the Gap Between Lead Gen and ABM with Intent Data

Aberdeen HCM Essentials

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. It’s the strategy that can replace lead generation and get your team on the same page as sales. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM.

10 Creative Lead Gen Examples Sourced from Marketing Legends


Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Boom, lead generated.

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.

10 Ways To Nurture The MQLs Received From Your Lead Gen Partner

Unbound B2B

Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. You nurture them into lower into the funnel so that they can become paying customers in future.

How One Tweak to the Funnel Increased Conversions 150% at Avaya


A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. Real guidelines for building a funnel that works. How well does your funnel perform? Setting the scene for a leaky funnel.

5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns


Siloed channels – especially programmatic and lead gen campaigns – create roadblocks that drain resources, decrease conversion rates and deplete ABM program impact. And if you’re only running lead gen campaigns, you’re probably not surrounding the entire buying committee. For ABM programs to achieve maximal impact, B2B marketers must effectively orchestrate all engagement efforts, and that requires synchronizing account-based programmatic with lead generation channels.

Crush B2B Lead Gen Goals with LinkedIn Sponsored Content

Lake One

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. Driving B2B leads with content can’t always rely on the grit of our organic and earned efforts. Help crush your B2B lead gen goals with some help from the social network built for B2B. For more information, here are some additional ways you use LinkedIn for Lead Gen.

The B2B Lead Gen Stumbling Blocks and How to Overcome Them


When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even still, lead generation efforts are the foundation for generating revenue and growing an organization. This begs the question, why is it so difficult to drive the right leads down the funnel?

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. To the contrary, personalization may mean more here than it does further down the sales funnel. Your efforts will naturally streamline your lead generation efforts, creating a more specific experience. We’re all blind going in.

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

You have goals for bringing in new leads. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Review Lead Qualifications.

How to Choose the Right B2B Lead Gen Vendor (Without Being Intimidated)


Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. While every department inside of a B2B organization has its own set of KPIs and ambitions, every employee has at least one shared goal: Generating more leads. How do they get the leads?

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor


To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. Funneling budget into impressions for B2B marketers can be a frustrating and futile spend that usually results in the old, “Well, brand awareness has value,” discussion.

The Best B2B Lead Gen Campaigns for Every Channel


Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Facebook Lead Ad.

How to Calculate Next Month's Lead Gen Goal [Quick Tip]


Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Keep on reading to figure how to simply and scientifically calculate next month''s lead goal. (If Find Your Leads Goal by Working Backwards. The key to figuring out your lead goal is all about working backwards.

Integrating Social Leads into the Demand Generation Funnel

The Point

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. So yes, paid social media can be an effective demand gen channel. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse


The days of boring lead-capture forms and irritating questions from sales reps are over. . An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. . With interactive content technology, lead scoring can be as fun as taking a personality quiz. Each section of the sales funnel is unique.

The B2B Marketing Funnel Is Dead


The marketing funnel has been a mainstay for B2B marketers seemingly forever. And then you convert visitors into leads through gated content (ebooks, webinars, etc.). As soon as the marketing efforts successfully get the visitor to fill out a form, the funnel ends. That’s where the lead is passed off to the sales team and marketing is no longer responsible for the engagement. The B2B marketing funnel is dead. The marketing funnel is bad for marketers.

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When NOT to Use Lead-Gen CTAs in Your Marketing


We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. And over time, you'll even learn which CTAs perform better than others to reach your different lead generation goals -- like converting net new leads, versus nurturing leads into marketing qualified leads. Because we weren't looking to use that video directly to get new leads.

How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

B2B Lead Generation

Tweet Traditional marketing practice presumes the more you invest in driving leads through the top of the sales funnel, the more revenue will come out the other side. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners. It was obvious that our channel partners wanted more leads from us, but a trend emerged amongst all of the top sales people.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. A demand gen campaign will market sharable content, often without requiring the reader to complete a call to action (CTA). Thus, a demand gen campaign prioritizes reach. It is less focused on gathering immediate leads and/or contact information. Demand Gen 2: Consider Un-Gating Your Content.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)


Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. PPC Lead Generation Content Marketing Daily Tactical

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. You click the map image to expand it or download it as a PDF: Download the Lead Generation Channel Map as a PDF. How do you determine which channels are the best for generating leads and finding future customers? Build your lead generation calendar.

Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom. What is a Sales Funnel?

How to Generate Demand from Senior Executives


Yadin then goes into the two types of audiences marketers have: subscribers and leads. Those are not leads. When they opt into a sales pipeline or a funnel, then they become a lead. You create the free stuff so that you can build that subscribed audience, so that you can then pull them into a funnel. Yadin’s Most Successful CIO Lead Gen Campaign. Ever have to reach senior level executives in large companies? It’s no easy feat.

B2B MarTech Future: 8 Changes You Can’t Afford to Ignore


I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. The book uses the metaphor of manufacturing bins to describe the systematic flow of prospects through the funnel. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel. Lead scoring. Lead nurturing. The Enduring Demand Funnel. Context is everything.

7 Lead Gen Opportunities PR Pros Should Seize


Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal.

Why Empathetic Marketing is the Future


Brian Carroll is the bestselling author of Lead Generation for the Complex Sale and the CEO/Founder of markempa , which helps companies convert more customers with empathy-based marketing. Empathy: A New Way to Think About Lead Generation. Brian, one of the early evangelizers of lead nurturing, has come to see empathy as a new imperative for B2B demand gen marketers. “As As B2B marketers, we’re focused on this world of lead generation.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Reaching the Peak of LinkedIn Ad ROI With Bizible


It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. Account-Based Marketing Data Science Modern B2B Marketing b2b bizible lead gen

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have.

Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales.