Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. What is multi-touch attribution? What are the different multi-touch attribution models?